Lead, Public Relations

We need to output HTML fragment with sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. We must not repeat job title. Must not include metadata like Job ID. Must remove boilerplate (EEO, legal, etc). Must preserve all substantive info. We need to parse the posting. Let's extract sections: - About The Team And Role: description about role. Could be "About the role". We'll put that as

About the role

with paragraph(s). - Responsibilities: bullet list of duties: "Run the press office day-to-day..." etc. We'll list each bullet. - Requirements: maybe "Education And Experience" section: Bachelor's degree, 8+ years, etc. Also "Massachusetts Applicants" is legal but could be omitted as boilerplate? It's a legal statement about lie detector test; it's not boilerplate? It's a state-specific legal notice. Might be considered boilerplate? The instruction says remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate. This is a legal statement about Massachusetts law; could be considered legal boilerplate. Probably remove. - Qualifications: maybe overlapping with Requirements. Could combine. - Skills: list of "Who You Are": genuine interest, relationships, experience running press office, excellent writing, experience partnering with executives, comfortable using AI tools, etc. - Benefits: mention "In addition to base salary, our total compensation package may include participation in the company’s annual cash bonus plan, variable compensation (OTE) for sales and customer success roles, equity, sign-on payments, and a comprehensive range of health, welfare, and wellbeing benefits based on eligibility." Also "We provide accommodations as needed." Also "AI fluency at Klaviyo includes responsible use of AI..." maybe not benefit. Also "We see limitless potential..." not benefit. - Pay: Base Pay Range For US Locations: $132,000—$198,000 USD. Also mention salary range reflects cost of labor, base salary determined by factors, total compensation may include bonus etc. So we can include Pay section. - Schedule: maybe travel up to 10% travel. Not exactly schedule but could be considered schedule? The instruction says include Schedule section only if posting actually states them. There's mention of travel up to 10% for purposes such as new hire onboarding, client or partner work if applicable, team meetings, and industry events. That's not exactly schedule but could be considered schedule/travel. Might include as Schedule. We must not include placeholder text like "commensurate with experience". Not present. We must not repeat job title. We must not include duplicated lines. We must output only HTML fragment. Let's craft. Structure:

About the role

... paragraph(s) ...

Responsibilities

• ...
...

Requirements

• Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or a related field, or equivalent practical experience
• 8+ years of relevant experience in public relations, communications, media relations, or a related field, including experience in-house and/or at an agency
• Experience supporting marketing, retail, ecommerce, technology, or other relevant consumer-facing industries preferred
• Demonstrated experience running media relations programs, securing earned media coverage, and developing thought leadership and research-driven communications

Maybe also include "Massachusetts Applicants" but it's legal; we remove.

Skills

• Genuine, active interest in marketing and culture
• Deep relationships with reporters covering marketing, retail, and commerce, and familiarity with emerging channels and influencers
• Experience running a press office and moving fast — comfortable making the call on what's newsworthy without waiting for direction
• Excellent writing skills, with the ability to turn research and trends into sharp, pitchable narratives and exec talking points
• Experience partnering with executives on thought leadership — shaping their point of view and building their presence in market
• Comfortable using AI tools to move faster, with a collaborative, self-starter mindset who can run with ideas and execute

Benefits

• Participation in the company’s annual cash bonus plan
• Variable compensation (OTE) for sales and customer success roles
• Equity
• Sign-on payments
• Comprehensive range of health, welfare, and wellbeing benefits based on eligibility
• Accommodations provided as needed

Pay

Base salary range for US locations: $132,000—$198,000 USD. Base salary offered is determined by job‑related skills, relevant experience, education or training, and work location. Total compensation may also include annual cash bonus, variable compensation (OTE), equity, and sign‑on payments.

Schedule

This role may require up to 10% travel for purposes such as new hire onboarding, client or partner work, team meetings, and industry events; travel is coordinated in advance.

We need to ensure we didn't include any boilerplate like EEO, privacy notice, etc. We removed those. Check for duplicated lines: Ensure we didn't repeat any content. Check that we preserved all substantive information: Let's verify. Original substantive content: - About The Team And Role paragraph: "We're looking for a Public Relations Lead who's always plugged into what's trending. Someone who knows which brand's marketing is having a moment, which campaign just went viral, and what CMOs are talking about right now. And already thinking about how to insert Klaviyo into that conversation. You'll tell that story to brand marketers, CMOs, and the customers we serve. You'll be responsible for building out our biggest research moments including Black Friday/Cyber Monday and quarterly reports on the trends marketers care about most. This is a role for someone who's fully entrenched in what good marketing looks like, quick to newsjack a great campaign, and driven to build the story so our customers see the role Klaviyo can play in it too." We need to include that in About the role. We also have "How You’ll Make a Difference" bullet list of responsibilities. We'll capture those as responsibilities. Let's list them exactly: - Run the press office day-to-day in partnership with our PR agencies, proactively pitching stories, securing high-impact coverage, and building relationships with reporters and influencers across marketing, retail, and commerce. - Keep a close pulse on marketing, commerce, and the broader news cycle — know what's trending, move fast to newsjack the moments worth jumping on, and draft exec statements and comments that can go out same-day. - Identify and secure speaker opportunities at key events and award opportunities to amplify Klaviyo’s thought leaders. - Drive thought leadership programs for our CMO and other key executives, developing compelling points of view and identifying opportunities to build their presence in market - Partner with Customer Marketing to find the customers with the most compelling stories for press. - Own our thought leadership research arm, the stake-in-the-ground research that fuels our storytelling, from shaping our BFCM story each year to planning what research we'll publish every quarter. - Bring the creative energy to our biggest moments like K:BOS and K:LDN: get press to the event, organize panelists, and build the brand story around it. - Use and build AI tools to automate and speed up the team's workflows We'll include each as

. Now "Who You Are" list: - A genuine, active interest in marketing and culture - Deep relationships with reporters covering marketing, retail, and commerce, and familiarity with emerging channels and influencers. - Experience running a press office and moving fast — comfortable making the call on what's newsworthy without waiting for direction. - Excellent writing skills, with the ability to turn research and trends into sharp, pitchable narratives and exec talking points. - Experience partnering with executives on thought leadership — shaping their point of view and building their presence in market. - Comfortable using AI tools to move faster, with a collaborative, self-starter mindset who can run with ideas and execute. We'll include as skills. Education And Experience: - Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or a related field, or equivalent practical experience - 8+ years of relevant experience in public relations, communications, media relations, or a related field, including experience in-house and/or at an agency - Experience supporting marketing, retail, ecommerce, technology, or other relevant consumer-facing industries preferred - Demonstrated experience running media relations programs, securing earned media coverage, and developing thought leadership and research-driven communications We'll put under Requirements. Now Benefits: we captured. Pay: we captured. Schedule: travel up to 10%. Now check for any other substantive info: "Get to Know Klaviyo" paragraph about company mission; maybe could be included in About the role? It's more about company. Could be omitted as not directly about role? The instruction says preserve ALL substantive information. That includes company description? It's substantive but maybe not required for role? It's about Klaviyo. Might be considered boilerplate? It's not legal/EEO but it's about company. The instruction says remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. This "Get to Know Klaviyo" is not those; it's substantive about company. Should we include? Possibly as part of About the role or a separate section like "About Klaviyo". But we only have predefined headings; we could add a paragraph under About the role that includes that. However the instruction says use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't forbid other headings, but says "Use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It implies we should use those headings for sections; we could add other sections but they'd be non-standard. Safer to include the company description within About the role paragraph. Thus About the role paragraph will combine the initial description and the "Get to Know Klaviyo" paragraph. Let's craft About the role paragraph:

We're looking for a Public Relations Lead who's always plugged into what's trending. Someone who knows which brand's marketing is having a moment, which campaign just went viral, and what CMOs are talking about right now. And already thinking about how to insert Klaviyo into that conversation. You'll tell that story to brand marketers, CMOs, and the customers we serve. You'll be responsible for building out our biggest research moments including Black Friday/Cyber Monday and quarterly reports on the trends marketers care about most. This is a role for someone who's fully entrenched in what good marketing looks like, quick to newsjack a great campaign, and driven to build the story so our customers see the role Klaviyo can play in it too. Get to Know Klaviyo: We’re Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we’re developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators—ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you’re ready to do the best work of your career, where you’ll be welcomed as your whole self from day one and supported with generous benefits, we hope you’ll join us.

That seems good. Now ensure we didn't include any duplicated lines: The responsibilities list includes "