Public Relations and Policy Communications Lead
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we should map content to those headings if present. The posting includes a "Summary" which is essentially about the role. So we can put that under About the role
. The "About The American College Of Surgeons" could be considered background but not required; we could incorporate into About the role or maybe omit if not needed. But we must preserve ALL substantive information; we cannot discard substantive info. So we need to include the description of ACS somewhere. Could put it under About the role as well, or maybe under a separate heading like "About the organization" but that's not in allowed list. Since only allowed headings are those, we should not create other headings. So we must embed the ACS description within About the role section (or maybe under Responsibilities? No). So we will include the ACS description in the About the role section.
Responsibilities: there is a "Major Responsibilities" section with bullet points (though not formatted as list). We need to convert to - . The bullet points are each paragraph starting with bold headings? Actually they are like:
Modern Media Strategy Design and lead a media relations strategy...
Narrative & Message Development Craft compelling messages...
Proactive Pitching & Trend Connection Continuously identify...
Health Policy & Advocacy Media Relations Partner closely...
Media Relationships Maintain and continually expand...
Reputation & Trust Building Use earned media...
Issues & Crisis Media Management Serve as a senior counselor...
Spokesperson Development Prepare ACS leadership...
Team Leadership Build and develop a public relations team...
Measurement Define and track meaningful media metrics...
We need to treat each as a list item. Could also include the introductory sentence before the list: "Major Responsibilities" then maybe a short paragraph? The posting says: "Major Responsibilities Modern Media Strategy Design and lead..." It seems no separate prose. We'll just output list.
Requirements: The posting has "Required Education And/or Experience" with a bunch of statements. That could be considered Requirements. Also there may be "Qualifications" but not separate. We'll treat that as Requirements. Could also split into Requirements and Qualifications but we only need to include sections that have real content. We'll put all under Requirements.
Skills: Not explicitly listed separate; but many skill statements are within Requirements. Could we create a Skills section? The instruction says prefer a few substantive sections over many thin ones. So we might not create Skills if it's just subset of Requirements. We'll omit Skills.
Benefits: There's a "Comprehensive Benefits" section with list of benefits. We'll create Benefits section.
Pay: There's "The anticipated salary range for this position is $135,000-$160,000 (commensurate with related experience)." That's specific pay range. We should include Pay section with that sentence. Note: we should not include placeholder like "commensurate with experience" but it's part of the sentence; it's okay as it's actual content. The instruction: never emit a heading followed by filler/placeholder text (e.g., "commensurate with experience", "not specified", "N/A", "varies", "TBD") and never create Pay/Schedule/Benefits sections unless the posting actually states them. Here they state a range, so we can include Pay.
Schedule: Not mentioned. So we omit Schedule.
Qualifications: Not separate; we could treat Requirements as qualifications. We'll not create Qualifications heading if we already have Requirements covering it. But we could also split: Requirements (education/experience) and Qualifications (skills). However to avoid thin sections, we'll keep just Requirements.
Thus sections: About the role, Responsibilities, Requirements, Benefits, Pay.
Now we need to output HTML fragment only, no /, no markdown fences.
We'll produce:
About the role
... (ACS description + mission/vision + summary)
But we need to ensure we preserve all substantive information. Let's extract the relevant paragraphs.
From posting:
About The American College Of Surgeons The American College of Surgeons (ACS) is a professional and educational organization of surgeons that was founded in 1913 to raise the standards of surgical practice and improve the quality of care for surgical patients. The College is dedicated to the ethical and competent practice of surgery. Its achievements have significantly influenced the course of scientific surgery in America and have established it as an important advocate for all surgical patients. The College has more than 95,000 members and is the largest organization of surgeons in the world. For more information, visit www.facs.org. Our Mission The American College of Surgeons is dedicated to improving the care of the surgical patient and safeguarding standards of care in an optimal and ethical practice environment. Our Vision To create a healthcare landscape where surgeons thrive and every patient has access to and benefits from the highest standards of surgical care, driven by innovation, education, leadership, and trust. Summary The Public Relations and Policy Communications Lead is a senior, externally facing leader responsible for building and executing a modern media strategy that reflects today's shifting media ecosystem. This role will ensure ACS news reaches reporters, influencers, and audiences where they consume information. This individual is a sophisticated consumer of media, culture, and content themselves, with the instincts to spot emerging trends and continuously generate fresh pitch angles that connect the work of the ACS to what's happening in the broader conversation. This role is responsible for crafting the messages and narratives that articulate the value of ACS membership and the College's programs to the media and, through the media, to surgeons, policymakers, hospitals, health systems, payors and the public. This individual will partner with the VP, Strategic Marketing and Communications to build broad awareness, strengthen the ACS's reputation, and increase trust in its work. The Public Relations and Policy Communications Lead will also partner with the team to craft strategies that drive coverage of the ACS’s work among public audiences. A critical component of the role is media relations in support of ACS's health policy and advocacy agenda. This role must understand the federal policy landscape and know how to translate the College's advocacy work into stories that earn coverage and build visibility for ACS's positions in Washington and beyond. Established relationships with reporters, across health, policy, and general-interest media, are essential to success in this role. This exempt position reports to the VP, Strategic Marketing and Communications in the division of Strategic Marketing and Communications and manages three direct reports: Senior Public Relations Specialist, Public Relations Specialist and Media Intelligence Analyst. The anticipated salary range for this position is $135,000-$160,000 (commensurate with related experience).
We need to separate Pay later; but we included salary range in the summary; we should maybe move that to Pay section and not duplicate. The instruction: preserve ALL substantive information; do NOT invent or summarize away detail. So we need to keep the salary range somewhere. If we put it in Pay section, we should remove it from About the role to avoid duplication? The instruction says do not duplicate lines. So we should not repeat the same sentence. So we should extract the salary range sentence and put it in Pay section, and not include it in About the role.
Thus About the role will contain ACS description, mission, vision, and the summary excluding the salary sentence.
Let's craft About the role paragraph(s). Could be multiple tags. We'll combine into maybe two paragraphs: one about ACS description, mission, vision; another about the role summary.
Now Responsibilities: list items.
We need to capture each responsibility exactly as written. Let's extract each bullet:
- Modern Media Strategy Design and lead a media relations strategy built for today's fragmented, fast-moving media environment, spanning traditional press, trade and specialty media, digital-native outlets, podcasts, newsletters, and influential voices in health and policy conversations.
- Narrative & Message Development Craft compelling messages and narratives that clearly articulate the value of ACS membership, Quality Programs, educational offerings, and beyond, translating clinical, organizational and policy priorities into stories that resonate with journalists and, through them, to surgeons, policymakers, hospitals, healthcare systems, payors, industry partners and patients.
- Proactive Pitching & Trend Connection Continuously identify and develop new pitch angles that connect ACS's work to current events, cultural moments, and emerging trends in healthcare and beyond. Seek opportunities to keep the College part of relevant conversations.
- Health Policy & Advocacy Media Relations Partner closely with the Division of Advocacy & Health Policy to build awareness of ACS's federal policy priorities and advocacy activities, with a working understanding of the federal policy landscape and the press that covers it, to secure meaningful coverage of ACS's positions and impact. Develop and successfully implement effective issues-focused media strategies.
- Media Relationships Maintain and continually expand a strong personal network of reporters, editors, and producers across health, policy, and general media, serving as ACS's primary point of contact and trusted source for the press. Continuously monitor how the press is covering topics that are relevant to the ACS. Identify opportunities to cultivate relationships based on this monitoring.
- Reputation & Trust Building Use earned media strategically to strengthen the ACS brand, build public and stakeholder trust in ACS's Quality and educational programs. Position the College as the leading voice in surgery and advocacy issues that are important to the surgical profession. Identify opportunities to ensure the ACS is the primary resource for patients and caregivers seeking information and guidance on surgical issues.
- Issues & Crisis Media Management Serve as a senior counselor and spokesperson resource during high-visibility or sensitive issues, providing sound judgment on media strategy and messaging under pressure.
- Spokesperson Development Prepare ACS leadership, physician spokespeople, and subject matter experts for media interviews, ensuring message discipline and confidence across a range of formats (print, broadcast, podcast, digital).
- Team Leadership Build and develop a public relations team capable of operating at the sophistication this strategy requires, raising the caliber of media strategy and execution across the function.
- Measurement Define and track meaningful media metrics (e.g., share of voice, message penetration, sentiment, reach into target audiences) to demonstrate the impact of earned media on awareness, reputation, and trust.
Now Requirements: extract from "Required Education And/or Experience" paragraph.
Let's copy that paragraph:
Bachelor's degree from an accredited institution is required. Advanced degree in journalism, communications, or a related field a plus.8+ years of progressive public relations/media relations experience, with significant experience earning coverage in a complex, high-visibility organization is required.Demonstrated experience covering or pitching health policy and federal legislative/regulatory issues, with genuine understanding of how Washington and the policy press operate.People leadership experience required.Healthcare and policy experience required.Active, current relationships with reporters and editors across health, health policy, and general-interest media.A track record of developing creative, culturally connected pitch angles that have earned meaningful coverage.Deep fluency in today's media landscape, including digital-native outlets, podcasts, newsletters, and non-traditional platforms where influential health and policy conversations increasingly happen.Ability to understand media, culture, and current events, and translates that fluency into timely, relevant pitch ideas.Experience preparing and coaching executive or physician spokespeople for media engagements.Strong writing and storytelling ability, with experience translating technical or clinical material into accessible, compelling narratives.Ability to distill complex organizational and clinical priorities into clear, resonant stories that serve both member value and public trust
About the role
... (ACS description + mission/vision + summary)
But we need to ensure we preserve all substantive information. Let's extract the relevant paragraphs. From posting: About The American College Of Surgeons The American College of Surgeons (ACS) is a professional and educational organization of surgeons that was founded in 1913 to raise the standards of surgical practice and improve the quality of care for surgical patients. The College is dedicated to the ethical and competent practice of surgery. Its achievements have significantly influenced the course of scientific surgery in America and have established it as an important advocate for all surgical patients. The College has more than 95,000 members and is the largest organization of surgeons in the world. For more information, visit www.facs.org. Our Mission The American College of Surgeons is dedicated to improving the care of the surgical patient and safeguarding standards of care in an optimal and ethical practice environment. Our Vision To create a healthcare landscape where surgeons thrive and every patient has access to and benefits from the highest standards of surgical care, driven by innovation, education, leadership, and trust. Summary The Public Relations and Policy Communications Lead is a senior, externally facing leader responsible for building and executing a modern media strategy that reflects today's shifting media ecosystem. This role will ensure ACS news reaches reporters, influencers, and audiences where they consume information. This individual is a sophisticated consumer of media, culture, and content themselves, with the instincts to spot emerging trends and continuously generate fresh pitch angles that connect the work of the ACS to what's happening in the broader conversation. This role is responsible for crafting the messages and narratives that articulate the value of ACS membership and the College's programs to the media and, through the media, to surgeons, policymakers, hospitals, health systems, payors and the public. This individual will partner with the VP, Strategic Marketing and Communications to build broad awareness, strengthen the ACS's reputation, and increase trust in its work. The Public Relations and Policy Communications Lead will also partner with the team to craft strategies that drive coverage of the ACS’s work among public audiences. A critical component of the role is media relations in support of ACS's health policy and advocacy agenda. This role must understand the federal policy landscape and know how to translate the College's advocacy work into stories that earn coverage and build visibility for ACS's positions in Washington and beyond. Established relationships with reporters, across health, policy, and general-interest media, are essential to success in this role. This exempt position reports to the VP, Strategic Marketing and Communications in the division of Strategic Marketing and Communications and manages three direct reports: Senior Public Relations Specialist, Public Relations Specialist and Media Intelligence Analyst. The anticipated salary range for this position is $135,000-$160,000 (commensurate with related experience). We need to separate Pay later; but we included salary range in the summary; we should maybe move that to Pay section and not duplicate. The instruction: preserve ALL substantive information; do NOT invent or summarize away detail. So we need to keep the salary range somewhere. If we put it in Pay section, we should remove it from About the role to avoid duplication? The instruction says do not duplicate lines. So we should not repeat the same sentence. So we should extract the salary range sentence and put it in Pay section, and not include it in About the role. Thus About the role will contain ACS description, mission, vision, and the summary excluding the salary sentence. Let's craft About the role paragraph(s). Could be multipletags. We'll combine into maybe two paragraphs: one about ACS description, mission, vision; another about the role summary. Now Responsibilities: list items. We need to capture each responsibility exactly as written. Let's extract each bullet: - Modern Media Strategy Design and lead a media relations strategy built for today's fragmented, fast-moving media environment, spanning traditional press, trade and specialty media, digital-native outlets, podcasts, newsletters, and influential voices in health and policy conversations. - Narrative & Message Development Craft compelling messages and narratives that clearly articulate the value of ACS membership, Quality Programs, educational offerings, and beyond, translating clinical, organizational and policy priorities into stories that resonate with journalists and, through them, to surgeons, policymakers, hospitals, healthcare systems, payors, industry partners and patients. - Proactive Pitching & Trend Connection Continuously identify and develop new pitch angles that connect ACS's work to current events, cultural moments, and emerging trends in healthcare and beyond. Seek opportunities to keep the College part of relevant conversations. - Health Policy & Advocacy Media Relations Partner closely with the Division of Advocacy & Health Policy to build awareness of ACS's federal policy priorities and advocacy activities, with a working understanding of the federal policy landscape and the press that covers it, to secure meaningful coverage of ACS's positions and impact. Develop and successfully implement effective issues-focused media strategies. - Media Relationships Maintain and continually expand a strong personal network of reporters, editors, and producers across health, policy, and general media, serving as ACS's primary point of contact and trusted source for the press. Continuously monitor how the press is covering topics that are relevant to the ACS. Identify opportunities to cultivate relationships based on this monitoring. - Reputation & Trust Building Use earned media strategically to strengthen the ACS brand, build public and stakeholder trust in ACS's Quality and educational programs. Position the College as the leading voice in surgery and advocacy issues that are important to the surgical profession. Identify opportunities to ensure the ACS is the primary resource for patients and caregivers seeking information and guidance on surgical issues. - Issues & Crisis Media Management Serve as a senior counselor and spokesperson resource during high-visibility or sensitive issues, providing sound judgment on media strategy and messaging under pressure. - Spokesperson Development Prepare ACS leadership, physician spokespeople, and subject matter experts for media interviews, ensuring message discipline and confidence across a range of formats (print, broadcast, podcast, digital). - Team Leadership Build and develop a public relations team capable of operating at the sophistication this strategy requires, raising the caliber of media strategy and execution across the function. - Measurement Define and track meaningful media metrics (e.g., share of voice, message penetration, sentiment, reach into target audiences) to demonstrate the impact of earned media on awareness, reputation, and trust. Now Requirements: extract from "Required Education And/or Experience" paragraph. Let's copy that paragraph: Bachelor's degree from an accredited institution is required. Advanced degree in journalism, communications, or a related field a plus.8+ years of progressive public relations/media relations experience, with significant experience earning coverage in a complex, high-visibility organization is required.Demonstrated experience covering or pitching health policy and federal legislative/regulatory issues, with genuine understanding of how Washington and the policy press operate.People leadership experience required.Healthcare and policy experience required.Active, current relationships with reporters and editors across health, health policy, and general-interest media.A track record of developing creative, culturally connected pitch angles that have earned meaningful coverage.Deep fluency in today's media landscape, including digital-native outlets, podcasts, newsletters, and non-traditional platforms where influential health and policy conversations increasingly happen.Ability to understand media, culture, and current events, and translates that fluency into timely, relevant pitch ideas.Experience preparing and coaching executive or physician spokespeople for media engagements.Strong writing and storytelling ability, with experience translating technical or clinical material into accessible, compelling narratives.Ability to distill complex organizational and clinical priorities into clear, resonant stories that serve both member value and public trust