Lead Product Strategist (Commercial Farm & Ranch Insurance) (Hybrid)

Help shape the future of Commercial Farm & Ranch insurance at American Family Insurance. We're seeking an experienced product leader to drive profitable growth, product innovation, and customer-focused solutions within our Commercial Farm & Ranch business.

You will report to the Director, Product.

About the Role

In this role, you'll blend strategic thinking, market insights, pricing expertise, and cross-functional leadership to influence the future of our products and customer experience. You'll work closely with underwriting, actuarial, distribution, analytics, compliance, and product teams to identify opportunities, solve complex business challenges, and bring innovative solutions to market. If you enjoy translating market trends and customer needs into business results while balancing growth, profitability, and regulatory requirements, we'd love to talk with you.

Primary Accountabilities

• Product Strategy & Portfolio Management
  • Develop and execute product strategies that support growth, profitability, and customer needs.
  • Identify market opportunities through competitive analysis, customer insights, and industry trends.
  • Define product roadmaps and prioritize initiatives that deliver meaningful business value.
  • Recommend pricing, product, and underwriting strategies to improve portfolio performance.
• Product Development & Innovation
  • Lead product development initiatives from concept through implementation.
  • Partner across product, underwriting, actuarial, technology, and operations teams to design and deliver solutions.
  • Apply innovation and experimentation techniques to validate ideas and bring new products and enhancements to market.
  • Drive continuous improvement and modernization efforts across the product portfolio.
• Profitability & Business Performance
  • Analyze product performance and identify drivers of growth, retention, and profitability.
  • Evaluate market, customer, and operational data to recommend business actions.
  • Monitor performance against key business objectives and support achievement of profit and growth goals.
  • Participate in rate revision and product enhancement initiatives.
• Leadership & Influence
  • Lead complex cross-functional projects and strategic initiatives.
  • Provide guidance and mentorship to less experienced team members.
  • Build partnerships with internal stakeholders and external partners to achieve business objectives.
  • Influence decision-making through data-driven recommendations and business insights.

Requirements

• Demonstrated experience providing customer-driven solutions, support, or service.
• Demonstrated experience developing insurance product/line of business strategies.
• Extensive knowledge of leveraging customer, market, and competitor intelligence.
• Extensive knowledge and experience with lean innovation, agile or other development/innovation approaches.
• Extensive knowledge of market research and marketplace and regulatory trends.
• Extensive knowledge and understanding of product design, pricing and product management.
• Solid knowledge and understanding of advanced financial and data analysis techniques.
• Demonstrated experience leading projects in product development and product management.
• Demonstrated experience with profit and loss accountability.
• Demonstrated experience in driving to results in one or more of the following areas: sales, product lines, claims, or other core business functions.
• Demonstrated experience managing and leading large complex projects or programs with a cross-divisional impact toward intended results.
• Solid knowledge and understanding of root cause analysis and processes.

Preferred Experience

• Farm and Ranch insurance.

Pay

Position compensation range: $99,000.00 - $167,000.00 (salary). Compensation may vary based on job level and geographic work location. Relocation support is offered for eligible candidates.

Schedule

In this hybrid role, you will be expected to work a minimum of 10 days per month out of the Madison, WI, Boston, MA, or Denver, CO offices. Travel requirements: up to 10%.

Benefits

We provide benefits that support your physical, emotional, and financial wellbeing. You will have access to:

• Comprehensive medical, dental, vision, and wellbeing benefits.
• Competitive 401(k) contribution and a pension plan.
• Annual incentive and 9 paid holidays.
• Paid time off program (23 days accrued annually for full-time employees).
• Student loan repayment program and paid-family leave.

All employees participate in our New Employee Orientation during their first week, held in person at our Madison, WI Headquarters or one of our AmFam core locations. At times, sessions may be delivered virtually based on scheduling and availability.