Lead Product Marketing Manager, Solo Agents & Small Teams
Realtor.com · Austin, TX · 1 mo ago
HybridMarketingFull-time
We need to output HTML fragment with sections only when content present. Use for headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to map content.
The posting includes description about company, role, responsibilities (What You'll Do), requirements (What You'll Bring), maybe Who You Are, How We Work, How We Reward You (benefits). No explicit Pay or Schedule. So we should not include Pay or Schedule sections.
We need sections: About the role? Could be the introductory description? The description includes company overview and mission. Could be "About the role" maybe includes The Role paragraph. But we need to decide.
We have sections: About the role (maybe summary), Responsibilities (What You'll Do), Requirements (What You'll Bring), Qualifications (maybe Bachelor's degree etc), Skills (maybe listed), Benefits (How We Reward You). Also maybe "How We Work" could be part of About the role? Not a standard heading but we could incorporate into About the role or Responsibilities? Probably better to put "How We Work" under About the role or maybe as its own section? Not in allowed headings list. So we should not create extra headings. So we can incorporate that prose into About the role or Responsibilities.
We must not repeat job title as heading. No Job ID.
We must preserve all substantive information, not invent.
We need to use
for headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to map content.
The posting includes description about company, role, responsibilities (What You'll Do), requirements (What You'll Bring), maybe Who You Are, How We Work, How We Reward You (benefits). No explicit Pay or Schedule. So we should not include Pay or Schedule sections.
We need sections: About the role? Could be the introductory description? The description includes company overview and mission. Could be "About the role" maybe includes The Role paragraph. But we need to decide.
We have sections: About the role (maybe summary), Responsibilities (What You'll Do), Requirements (What You'll Bring), Qualifications (maybe Bachelor's degree etc), Skills (maybe listed), Benefits (How We Reward You). Also maybe "How We Work" could be part of About the role? Not a standard heading but we could incorporate into About the role or Responsibilities? Probably better to put "How We Work" under About the role or maybe as its own section? Not in allowed headings list. So we should not create extra headings. So we can incorporate that prose into About the role or Responsibilities.
We must not repeat job title as heading. No Job ID.
We must preserve all substantive information, not invent.
We need to use - for any list of duties/requirements/benefits. So we need to convert bullet points into lists.
Let's extract content:
Company description: "Recognized as the No. 1 site trusted by real estate professionals, Realtor.com® has been at the forefront of online real estate for over 25 years, connecting buyers, sellers, and renters with trusted insights and expert guidance to find their perfect home. Through its robust suite of tools, Realtor.com® not only makes a significant impact on the real estate industry at large, but for consumers, navigating the biggest purchase they will make in their life, by providing a user experience that is easy to use, easy to understand, and most of all, easy to make decisions. Join us on our mission to empower more people to find their way home by breaking barriers to entry, making the right connections, and building confidence through expert guidance."
That's about company/mission. Could be placed under About the role? Or maybe a separate "About the company" but not allowed heading. So we can put under About the role.
"The Role: This Lead Product Marketing Manager owns the marketing strategy and client-facing narrative for our largest audience by count: solo agents and small team operators. Sitting at the intersection of product strategy, market intelligence, and revenue growth, this role brings the voice of solo agents and small teams into every commercial and product decision. You will define the audience and messaging for this segment, orchestrate launches, and build the marketing programs that support new bookings and expansion revenue across the solo and small-team portfolio."
That's role overview.
"What You'll Do:" then bullet list:
- Market Intelligence: Own the voice-of-client feedback loop for solo agents and small teams; track competitive dynamics, conduct audience research, and maintain up-to-date market sizing for this segment. Translate insights into actionable strategy for the client org.
- Messaging & Narrative: Develop and maintain segment-specific brand positioning, portfolio messaging, and product narratives. Author case studies that articulate client value for solo operators and small team leads.
- Brand Governance: Be the authority on brand naming conventions and messaging hierarchies for products and programs serving this segment. Maintain brand guidelines to ensure consistent client-facing messaging.
- Product Launch Strategy: Lead product launch strategy for all releases targeting solo and small-team clients. Support the product management team’s product development lifecycle, own the creative bill of materials, and coordinate cross-functionally across PM, demand generation, sales, and the Bureau.
- Pricing, Packaging & Offers: Partner with Analytics, PM, and Sales to develop and test pricing strategies tailored to solo/small-team economics. Translate segment-level packaging decisions into client-facing positioning that accelerates sales.
- Commercial Strategy: Contribute to the commercial hypothesis, test-and-learn framework, and eventual scaled strategy for CPL-based buyer lead products targeting solo and small clients.
That's responsibilities.
"What You'll Bring:" bullet list:
- 10+ years of B2B or B2B2C product marketing experience, preferably in Real Estate technology or enterprise SaaS
- Bachelor’s degree or equivalent experience
- Demonstrated ability to translate complex product portfolios into clear, differentiated messaging for entrepreneurial and SMB audiences
- Experience owning end-to-end GTM launches: from positioning through creative briefing and campaign performance review
- Strong analytical mindset; comfortable sizing market opportunity, reading performance data, and using insights to iterate
- Excellent cross-functional communication skills; adept at aligning PM, sales, and creative partners around a shared strategy
- Familiarity with AI marketing workflows such as synthetic research and scaling content production is a plus; this team operates with a human-led, AI-empowered mindset
That's qualifications/skills.
"Who You Are:" bullet list (though not bullet but sentences):
- You think like an agent. You've studied the economics of a solo real estate practice and understand what motivates a one-person business to invest in marketing tools.
- You're equally comfortable crafting a punchy sales one-pager and presenting a segment strategy to senior leadership.
- You operate with urgency and structure — you define the brief, you manage the timeline, and you raise the flag early when something's at risk.
- You also know when to lead and when to commit to another leader’s decision.
That could be part of Skills or maybe Qualifications. Could be considered "Skills" or "Attributes". We'll put under Skills maybe.
"How We Work:" paragraph: "We balance creativity and innovation on a foundation of in-person collaboration. For most roles, our employees work four or more days in our offices, where they have the opportunity to collaborate in-person, adding richness to our culture and knitting us closer together."
That could be part of About the role or maybe separate but not allowed heading. We'll incorporate into About the role.
"How We Reward You:" benefits list:
- Inclusive and Competitive medical, Rx, dental, and vision coverage
- Family forming benefits
- 13 Paid Holidays
- Flexible Time Off
- 8 hours of paid Volunteer Time off
- Immediate eligibility into Company 401(k) plan with 3.5% company match
- Tuition Reimbursement program for degreed and non-degreed programs
- 1:1 personalized Financial Planning Sessions
- Student Debt Retirement Savings Match program
- Free snacks and refreshments in each office location
That's benefits.
Then motivational paragraphs: "Do the best work of your life at Realtor.com®..." etc. That's fluff but still substantive? It's about culture. Could be part of About the role or maybe separate but not allowed heading. We'll incorporate into About the role.
Then EEO boilerplate: remove.
Thus we need sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits.
We need to decide what goes where.
About the role: company description, role overview, how we work, motivational paragraphs.
Responsibilities: the "What You'll Do:" list.
Requirements: maybe the "What You'll Bring:" list items that are hard requirements: years experience, degree, ability to translate, experience owning GTM launches, analytical mindset, communication skills. Could be considered requirements.
Qualifications: maybe the "Bachelor’s degree or equivalent experience" is qualification, but we already have degree in requirements. Could separate: Requirements = experience, skills; Qualifications = education, etc. But we have limited headings; we can combine.
Skills: maybe the "Familiarity with AI marketing workflows..." plus "Who You Are:" attributes.
But we must not create thin sections. Better to have a few substantive sections.
Let's propose:
- About the role (company overview, role description, how we work, motivational culture)
- Responsibilities (list of duties)
- Requirements (experience, degree, core abilities)
- Skills (AI familiarity, personal attributes)
- Benefits (list)
We could omit Qualifications if overlapping.
We must not create empty sections.
Let's craft HTML.
Use
for each heading.
Inside each, use
for prose,
- for lists.
We need to preserve all substantive information: ensure we don't lose any bullet points.
Let's extract each bullet exactly.
Responsibilities bullets (6):
1. Market Intelligence: Own the voice-of-client feedback loop for solo agents and small teams; track competitive dynamics, conduct audience research, and maintain up-to-date market sizing for this segment. Translate insights into actionable strategy for the client org.
2. Messaging & Narrative: Develop and maintain segment-specific brand positioning, portfolio messaging, and product narratives. Author case studies that articulate client value for solo operators and small team leads.
3. Brand Governance: Be the authority on brand naming conventions and messaging hierarchies for products and programs serving this segment. Maintain brand guidelines to ensure consistent client-facing messaging.
4. Product Launch Strategy: Lead product launch strategy for all releases targeting solo and small-team clients. Support the product management team’s product development lifecycle, own the creative bill of materials, and coordinate cross-functionally across PM, demand generation, sales, and the Bureau.
5. Pricing, Packaging & Offers: Partner with Analytics, PM, and Sales to develop and test pricing strategies tailored to solo/small-team economics. Translate segment-level packaging decisions into client-facing positioning that accelerates sales.
6. Commercial Strategy: Contribute to the commercial hypothesis, test-and-learn framework, and eventual scaled strategy for CPL-based buyer lead products targeting solo and small clients.
Requirements bullets (maybe 6):
- 10+ years of B2B or B2B2C product marketing experience, preferably in Real Estate technology or enterprise SaaS
- Bachelor’s degree or equivalent experience
- Demonstrated ability to translate complex product portfolios into clear, differentiated messaging for entrepreneurial and SMB audiences
- Experience owning end-to-end GTM launches: from positioning through creative briefing and campaign performance review
- Strong analytical mindset; comfortable sizing market opportunity, reading performance data, and using insights to iterate
- Excellent cross-functional communication skills; adept at aligning PM, sales, and creative partners around a shared strategy
Skills bullets:
- Familiarity with AI marketing workflows such as synthetic research and scaling content production is a plus; this team operates with a human-led, AI-empowered mindset
- You think like an agent. You've studied the economics of a solo real estate practice and understand what motivates a one-person business to invest in marketing tools.
- You're equally comfortable crafting a punchy sales one-pager and presenting a segment strategy to senior leadership.
- You operate with urgency and structure — you define the brief, you manage the timeline, and you raise the flag early when something's at risk.
- You also know when to lead and when to commit to another leader’s decision.
Benefits bullets (list as above).
Now About the role prose: combine company description, role overview, how we work, motivational paragraphs.
Let's craft a paragraph or two.
Company description: "Recognized as the No. 1 site trusted by real estate professionals, Realtor.com® has been at the forefront of online real estate for over 25 years, connecting buyers, sellers, and renters with trusted insights and expert guidance to find their perfect home. Through its robust suite of tools, Realtor.com® not only makes a significant impact on the real estate industry at large, but for consumers, navigating the biggest purchase they will make in their life, by providing a user experience that is easy to use, easy to understand, and most of all, easy to make decisions. Join us on our mission to empower more people to find their way home by breaking barriers to entry, making the right connections, and building confidence through expert guidance."
Role overview: "This Lead Product Marketing Manager owns the marketing strategy and client-facing narrative for our largest audience by count: solo agents and small team operators. Sitting at the intersection
for each heading. Inside each, use
for prose,
- for lists. We need to preserve all substantive information: ensure we don't lose any bullet points. Let's extract each bullet exactly. Responsibilities bullets (6): 1. Market Intelligence: Own the voice-of-client feedback loop for solo agents and small teams; track competitive dynamics, conduct audience research, and maintain up-to-date market sizing for this segment. Translate insights into actionable strategy for the client org. 2. Messaging & Narrative: Develop and maintain segment-specific brand positioning, portfolio messaging, and product narratives. Author case studies that articulate client value for solo operators and small team leads. 3. Brand Governance: Be the authority on brand naming conventions and messaging hierarchies for products and programs serving this segment. Maintain brand guidelines to ensure consistent client-facing messaging. 4. Product Launch Strategy: Lead product launch strategy for all releases targeting solo and small-team clients. Support the product management team’s product development lifecycle, own the creative bill of materials, and coordinate cross-functionally across PM, demand generation, sales, and the Bureau. 5. Pricing, Packaging & Offers: Partner with Analytics, PM, and Sales to develop and test pricing strategies tailored to solo/small-team economics. Translate segment-level packaging decisions into client-facing positioning that accelerates sales. 6. Commercial Strategy: Contribute to the commercial hypothesis, test-and-learn framework, and eventual scaled strategy for CPL-based buyer lead products targeting solo and small clients. Requirements bullets (maybe 6): - 10+ years of B2B or B2B2C product marketing experience, preferably in Real Estate technology or enterprise SaaS - Bachelor’s degree or equivalent experience - Demonstrated ability to translate complex product portfolios into clear, differentiated messaging for entrepreneurial and SMB audiences - Experience owning end-to-end GTM launches: from positioning through creative briefing and campaign performance review - Strong analytical mindset; comfortable sizing market opportunity, reading performance data, and using insights to iterate - Excellent cross-functional communication skills; adept at aligning PM, sales, and creative partners around a shared strategy Skills bullets: - Familiarity with AI marketing workflows such as synthetic research and scaling content production is a plus; this team operates with a human-led, AI-empowered mindset - You think like an agent. You've studied the economics of a solo real estate practice and understand what motivates a one-person business to invest in marketing tools. - You're equally comfortable crafting a punchy sales one-pager and presenting a segment strategy to senior leadership. - You operate with urgency and structure — you define the brief, you manage the timeline, and you raise the flag early when something's at risk. - You also know when to lead and when to commit to another leader’s decision. Benefits bullets (list as above). Now About the role prose: combine company description, role overview, how we work, motivational paragraphs. Let's craft a paragraph or two. Company description: "Recognized as the No. 1 site trusted by real estate professionals, Realtor.com® has been at the forefront of online real estate for over 25 years, connecting buyers, sellers, and renters with trusted insights and expert guidance to find their perfect home. Through its robust suite of tools, Realtor.com® not only makes a significant impact on the real estate industry at large, but for consumers, navigating the biggest purchase they will make in their life, by providing a user experience that is easy to use, easy to understand, and most of all, easy to make decisions. Join us on our mission to empower more people to find their way home by breaking barriers to entry, making the right connections, and building confidence through expert guidance." Role overview: "This Lead Product Marketing Manager owns the marketing strategy and client-facing narrative for our largest audience by count: solo agents and small team operators. Sitting at the intersection