Lead Product Manager Credit Card Acquisition Strategy

About the role

Wells Fargo is seeking a Lead Product Manager to help shape the strategic direction of the Wells Fargo Branded Credit Card business. The role is a Strategy/Growth Product Management position where the product is the credit card portfolio, and the primary objective is driving acquisition growth, profitability, and portfolio performance.

Responsibilities

• Develop acquisition strategies across direct mail, email, and digital marketing channels.
• Define audience targeting, offer strategy, segmentation approaches, and campaign priorities.
• Identify opportunities to improve acquisition efficiency, response rates, and customer profitability.
• Leverage data to influence decisions.
• Partner with Marketing, Analytics, Risk, Finance, Legal, and Product teams.
• Optimize portfolio growth.
• Communicate findings and recommendations to senior leadership.

Qualifications

• 5+ years of Product Management, product development, strategic planning, process management, change delivery experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education.
• Desired qualifications include credit card acquisition, portfolio management, or growth strategy experience, marketing strategy, acquisition analytics, and portfolio optimization, financial services consulting with exposure to consumer banking or lending, performance marketing across direct mail, email, digital, or paid media channels, market research, competitive intelligence, and growth strategy development, experience with credit card acquisition, customer growth, or lending portfolio strategy, strong SQL, analytical, and data interpretation skills, experience developing executive presentations and business recommendations, understanding of credit risk, lending frameworks, and regulatory requirements, proven ability to deliver results in complex, matrixed organizations.