Product Manager, Card Acquisition

Job Responsibilities

• Create, structure, and publish user-friendly content across card acquisition experiences to drive optimal customer engagement
• Manage content workflows and calendar, ensuring timely publication and consistent messaging across channels
• Collaborate with marketing and user experience design teams to build engaging, accessible content for digital acquisition channels
• Support the integration of accessibility guidelines into content structures to accommodate a diverse user base
• Contribute to product discovery, requirements, experimentation, and continuous improvement initiatives

Required Qualifications, Capabilities, And Skills

• 5 years of experience with Adobe Experience Manager (AEM) or other content management platforms, including proficiency in JSON, HTML, and CSS
• Demonstrated ability to contribute to content architecture modernization using knowledge of content platform systems
• Strong understanding of the end-to-end product development lifecycle, including design and data analytics
• Proven ability to work effectively with cross-functional partners while managing multiple workstreams in parallel
• Exceptional written and verbal communication skills, including active listening and the ability to produce clear, concise documentation

Preferred Qualifications, Capabilities, And Skills

• Prior experience working within a large, matrixed organization
• Deep knowledge of the credit card industry and digital acquisition marketing