Lead Product Manager

Measurement & Attribution Expertise

The ideal candidate should have a knowledge of digital marketing technologies, acquisition measurement, and some familiarity with attribution methods. They should also be familiar with digital measurement frameworks such as conversion tracking and funnel analysis, attribution methodologies like rule-based, data-driven, and MMM basics, experimentation and incrementality techniques including A/B testing and lift measurement, and understanding of customer acquisition journeys across channels. Experience applying AI/ML in marketing or measurement contexts, along with familiarity with predictive modeling, segmentation, or optimization, is required. The ability to translate AI capabilities into practical business use cases is essential.

Experience with tools such as Adobe Analytics, Experience Cloud, Workfront, and Attribution is preferred, though not necessary. Data handling skills (SQL, large datasets, data pipelines) are beneficial but not mandatory. Exposure to cloud/data platforms and understanding of tracking infrastructure (tags, pixels, SDKs) is also valuable.

Strategic Thinking & Problem Solving

This role requires strong strategic thinking and problem-solving skills. The candidate must be able to frame ambiguous problems into structured solutions, connect measurement strategies to business outcomes (such as growth and acquisition efficiency), prioritize effectively among competing stakeholder needs, and think both long-term and deliver short-term value. Cross-functional collaboration, stakeholder management, and influence are critical for success.

Effective communication and storytelling skills are crucial, enabling the candidate to translate complex analytics into clear, actionable insights. Strong executive communication abilities (creating decks, narratives, recommendations) and the ability to drive clarity from ambiguity are essential. Ownership mindset and accountability for outcomes are also key attributes.

Execution & Ownership

A proven track record of taking ideas from concept to design, deployment, and scale is expected. Comfortable operating in evolving environments and having a strong ownership mindset are vital. The candidate should be accountable for outcomes and demonstrate a commitment to quality and delivery.

Domain Understanding (Nice-to-Have but Valuable)

While not strictly required, experience in financial services, banking, or regulated industries, along with knowledge of privacy, consent, and tracking limitations, is considered valuable in this role.