Lead Product Manager - Ad Formats (Remote - United States)

What You'll Do

• Own the product strategy and roadmap for ad formats and placements across Yelp's core surfaces
• Define and test new ad formats and layouts, including how ad content adapts by business type, context, and user intent
• Drive advertising integration into evolving Yelp experiences, including Yelp Assistant, our AI-powered chat interface
• Enhance the UX and design of ad units to improve relevance, performance, and the overall consumer experience
• Partner with Data Science to design experiments, set success metrics, and interpret results — including tradeoffs between user experience and advertiser performance
• Collaborate cross-functionally with Engineering, Design, Search Product, and Ads teams to ship changes that move metrics on Yelp's highest-traffic surfaces
• Work with Ads Auction and Ranking to understand how format decisions interact with targeting and delivery systems

What It Takes to Succeed

• Experience as a Product Manager in advertising, monetization, or search with a deep understanding of how ad formats, placements, and ad systems work together
• Customer driven: energized by growing revenue and translating both consumers' and businesses' needs into concrete features
• Problem solver: loves breaking down complex, unstructured problems into concrete features from conception to launch
• Effective communicator: able to synthesize and translate between technical and non-technical audiences across stakeholders with complex tradeoffs
• Tech savvy: has experience solving difficult, technically complex ads and product problems
• Strong collaborator: enjoys working across different teams, functions, and product surfaces
• Operational know-how: diligent on improving processes around ads system reliability and metrics monitoring, constantly thinks about how to make processes more efficient

What You'll Get

• A variety of factors that go into determining a salary range, including but not limited to external market benchmark data, geographic location, and years of experience
• The compensation range for this role is between $149,000 and $269,000
• You may also be offered a bonus, restricted stock units, and benefits
• The opportunity has the option to be fully remote in all locations across the US