Lead Product & Lifecycle Growth Marketer

About the role

You own Product & Lifecycle Growth marketing for Everand and Fable, end to end. Everand is our audiobook and ebook subscription product; Fable is our book-tracking and discovery community. Both are built for people who love books and reading.

Responsibilities

• Own positioning and messaging for Everand and Fable across features, launches, and seasonal moments, tailored to each brand's audience and stage.
• Lead go-to-market for new features and product updates, from concept through launch and adoption.
• Build and ship the campaigns yourself across email, push, and in-app in Iterable, including audience segmentation and technical setup.
• Partner with the dedicated lifecycle team to align launch moments with the always-on program, and own member and brand communications across those moments.
• Partner with Product and Brand to shape the roadmap and keep messaging consistent with each brand's voice.
• Define the metrics, set targets, instrument tracking before launch, and report on impact.
• Test and iterate on messaging, timing, and targeting, and turn what works into a repeatable playbook.
• Contribute to growth across the funnel, partnering with Product and Brand.

Requirements

• 6+ years in growth, lifecycle, or product marketing in a subscription or consumer product business, with hands-on campaign execution.
• A track record of owning GTM strategy and shipping the execution yourself.
• Hands-on experience building campaigns in a marketing automation platform (Iterable or similar).
• Strong writing skills, with the ability to own brand voice and turn it into copy that ships.
• Comfort self-serving in data: you can read a query or dashboard and use it to make decisions.
• A founder/owner mindset, you move on a priority without waiting for a fully specified brief, and a genuine love of books and reading.

Qualifications

• Experience with product marketing, lifecycle marketing, or growth marketing in a subscription or consumer product business.
• Ability to develop and execute marketing strategies for digital products.
• Strong communication and collaboration skills, especially with cross-functional teams.
• Experience with analytics and data-driven decision making.
• Understanding of consumer behavior and trends related to books and reading.

Skills

• Marketing Automation Platforms (e.g. Iterable)
• Content Marketing
• Product Management
• Customer Relationship Management (CRM) Systems
• Market Research
• SEO and SEM
• Analytics and Reporting Tools

Benefits

At Scribd, Inc., your base pay is one part of your total compensation package and is determined within a range. Our pay ranges are based on the local cost of labor benchmarks for each specific role, level, and geographic location. San Francisco is our highest geographic market in the United States. In the state of California, the reasonably expected salary range is between $144,000 [minimum salary in our lowest geographic market within California] to $216,500 [maximum salary in our highest geographic market within California]. In the United States, outside of California, the reasonably expected salary range is between $119,000 [minimum salary in our lowest US geographic market outside of California] to $205,500 [maximum salary in our highest US geographic market outside of California]. In Canada, the reasonably expected salary range is between $151,000 CAD[minimum salary in our lowest geographic market] to $192,000 CAD[maximum salary in our highest geographic market]. We carefully consider a wide range of factors when determining compensation, including but not limited to experience; job-related skill sets; relevant education or training; and other business and organizational needs. The salary range listed is for the level at which this job has been scoped. In the event that you are considered for a different level, a higher or lower pay range would apply.

Pay

The salary range listed is for the level at which this job has been scoped. In the event that you are considered for a different level, a higher or lower pay range would apply.

Schedule

Occasional in-person attendance is required for all Scribd, Inc. employees, regardless of location.