Lead Product & Lifecycle Growth Marketer

About the role

You own Product & Lifecycle Growth marketing for Everand and Fable, end to end. Everand is our audiobook and ebook subscription product; Fable is our book-tracking and discovery community. Both are built for people who love books and reading.

Responsibilities

• Own positioning and messaging for Everand and Fable across features, launches, and seasonal moments, tailored to each brand's audience and stage.
• Lead go-to-market for new features and product updates, from concept through launch and adoption.
• Build and ship the campaigns yourself across email, push, and in-app in Iterable, including audience segmentation and technical setup.
• Partner with the dedicated lifecycle team to align launch moments with the always-on program, and own member and brand communications across those moments.
• Partner with Product and Brand to shape the roadmap and keep messaging consistent with each brand's voice.
• Define the metrics, set targets, instrument tracking before launch, and report on impact.
• Test and iterate on messaging, timing, and targeting, and turn what works into a repeatable playbook.
• Contribute to growth across the funnel, partnering with Product and Brand.

Requirements

• 6+ years in growth, lifecycle, or product marketing in a subscription or consumer product business, with hands-on campaign execution.
• A track record of owning GTM strategy and shipping the execution yourself.
• Hands-on experience building campaigns in a marketing automation platform (Iterable or similar).
• Strong writing skills, with the ability to own brand voice and turn it into copy that ships.
• Comfort self-serving in data: you can read a query or dashboard and use it to make decisions.
• A founder/owner mindset, you move on a priority without waiting for a fully specified brief, and a genuine love of books and reading.

Qualifications

• Experience in a similar role preferred.
• Proven success in driving growth and lifecycle marketing initiatives.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Excellent communication and interpersonal skills.

Skills

• Marketing Automation Platforms (Iterable or similar)
• Email Marketing
• Push Notifications
• In-App Messaging
• Product Management
• Customer Relationship Management (CRM) Systems
• Analytics and Reporting Tools
• Content Creation and Copywriting

Benefits

• Scribd Flex (flexible work model)
• Comprehensive health, dental, and vision coverage
• Mental health support and disability coverage
• Generous paid time off, including vacation, sick time, holidays, winter break, volunteer time, and sabbaticals
• Paid parental leave and family support benefits
• Retailer matching and employee equity
• Learning and development programs and professional growth opportunities
• Wellness and home office stipends
• Complimentary access to the Scribd, Inc. suite of products
• Enterprise access to leading AI tools