Lead Marketing en Communicatie

About the role

We are looking for someone who can already fill this role at a senior level or a strong mid-level professional ready to grow into a leadership position. In both cases, the mission is clear: to further build and professionalize marketing and communication within a growing organization. If you are someone who can think strategically and gets energy from realizing and building, we are looking for you.

As Lead Marketing and Communication, you are responsible for the positioning, visibility, and communication of both InEnergie and InWarmte. You develop the strategy, set priorities, and ensure that plans are executed. Your role is twofold: on one hand, you set the strategic course for marketing and communication; on the other, you actively contribute to execution, further professionalization, and team growth.

In this role, you work closely with the management and colleagues across the entire organization—from advice and development to realization, operations, customer service, IT, and administration. You ensure all outgoing communication is professional, consistent, and impactful while safeguarding the quality and image of our organization.

Responsibilities

• Project communication: transparent and target-group-oriented communication toward stakeholders of heat projects, such as residents, partners, and clients;
• Branding: safeguarding and strengthening our brand values, identity, and positioning;
• Content and labor market communication: developing relevant and target-group-oriented content for customers, partners, and future colleagues;
• Online marketing: increasing online visibility, lead generation, and conversion via digital channels;
• Internal communication: strengthening internal communication for approximately 50 colleagues within the organization;
• Process optimization: streamlining marketing and communication processes and ensuring efficient workflows, resources, and support within the organization;
• Events: organizing and participating in events to strengthen relationships and create new opportunities;
• Partnerships and sponsorship: developing strategic collaborations and sponsorship initiatives that contribute to brand strengthening and growth;
• Press communication: acting as the first point of contact for media, coordinating press inquiries, and aligning external communication.

Requirements

• HBO/WO (higher professional/academic) working and thinking level;
• Minimum of 6 years of experience in marketing and communication;
• Experience with strategic positioning and brand development;
• Experience with online marketing and content strategy;
• Strong writing and communication skills;
• You are independent, entrepreneurial, and bring structure to a growing organization;
• You have the ambition and skills to further expand the marketing and communication team in the coming years;
• Affinity with sustainability and energy transition is a plus.

About us

We are a fast-growing organization with an entrepreneurial character. You will have a lot of freedom and responsibility to shape your vision of marketing and communication. We are large enough to realize ambitions and plans but small enough to act quickly and make a direct impact. You will work with approximately 50 colleagues from our office in Utrecht, located in UCo: a community for sustainable pioneers. You will have the opportunity to play a key role in an organization that contributes daily to the energy transition in the Netherlands.

Group InEnergie InWarmte started as a consultancy in sustainable energy. From that foundation, we have grown into an organization that not only advises but also develops, realizes, and operates sustainable energy systems. With InEnergie, we translate the ambitions of organizations into feasible and future-proof energy solutions. We support clients in developing and realizing projects and ensure that sustainable energy systems function optimally both technically and financially. With InWarmte, we supply sustainable heat and cold to thousands of homes in the Netherlands via local WKO systems, heat pumps, and solar energy systems. We do this through our own systems and as a service provider for external projects, where we are also responsible for operations, customer service, and administration, supported by our own customer portal. Together, we work daily to accelerate the energy transition.