Lead Marketing Communications

About the role

Responsible for planning, developing, and managing integrated local marketing communications campaigns to promote company products and/or communicate brand messages in support of local market needs and objectives.

Responsibilities

• Lead the development and execution of local marketing communications programs aimed at driving local market objectives such as door swings, sales, and/or changing the perception of the brand through various advertising media (OOH, social, display, DJ Chatter, activations, etc.)
• Collaborate with local business unit leaders and agency partners to develop and implement advertising, communications, and tools that align with AT&T’s strategy and business goals
• Manage agency and internal creative partner relationships, specifically with those executing copywriting, layout of advertisements, and all aspects of marketing communications, including marketing, advertising, and design services
• Apply expertise in Gen AI and Creative Automation tools to improve creative efficiency and performance
• Resolve complex issues with broad and in-depth knowledge, lead significant projects with strategic autonomy, and influence executive decisions
• Mentor less experienced staff and implement long-term plans impacting the organization

Requirements

• Bachelor’s degree (BS/BA) desired
• 5+ years of related experience
• Certification is required in some areas

This is an experienced professional role with no direct supervision responsibilities.

Pay

Annual salary range: $116,700.00 – $196,100.00 USD. Individual starting salary may depend on geography, experience, expertise, and education/training.

Benefits

• Medical, dental, and vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond state and local requirements (unprotected)
• Adoption reimbursement
• Disability benefits (short term and long term)
• Life and accidental death insurance
• Supplemental benefit programs: critical illness, accident, hospital indemnity, group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available), and AT&T phone

Schedule

40 hours per week, regular time type.

Locations: Atlanta, Georgia; Dallas, Texas