Lead Market Research & Analysis - Local Research

About the role

The Lead Market Research & Analysis – Local Research role focuses on local marketing research across both Mobility and Internet, aimed at generating actionable insights at the regional and DMA level to support AT&T's local business, marketing, and customer growth priorities.

Responsibilities

• Lead end-to-end local market research initiatives, ensuring strong research design, disciplined execution, high-quality data collection, and timely delivery of actionable insights.
• Design and execute custom quantitative and qualitative research that identifies customer needs, perceptions, behaviors, barriers, and opportunities at the regional and DMA level.
• Integrate research findings with internal business metrics, competitive intelligence, media and campaign inputs, customer experience data, and other relevant sources to create a more complete view of local opportunities and risks.
• Translate local research findings into strategic implications and practical recommendations that inform local marketing efforts, initiatives, campaigns, offers, messaging, and customer growth plans.
• Persistently partner with cross-functional stakeholder teams leading local efforts, including Local Marketing, Local Market Strategy, Consumer Markets, the Network team, C-Suite executives, and external agency and research partners.
• Develop local market narratives that connect customer insight, competitive context, business performance, and marketing activity to clarify what is happening in key markets and what actions should be considered.
• Prepare executive-ready reports, presentations, charts, tables, and visual aids that clearly communicate local insights, strategic implications, and recommended actions.
• Present findings to leadership and cross-functional stakeholders in a clear, persuasive, and business-oriented manner, tailoring communications to both executive and working-team audiences.

Qualifications

• Deep expertise in designing and executing primary market research, with demonstrated ability to generate insights that inform market-level business and marketing decisions.
• 3+ years of hands-on experience as a Market Research professional on the client or research supplier side, preferably with experience supporting marketing, brand, customer experience, or local market strategy.
• Experience designing and executing quantitative and qualitative research approaches that answer specific business questions in a timely, cost-effective, and actionable manner.
• Experience analyzing data at regional, market, DMA, segment, or customer-group levels and identifying meaningful differences, drivers, and implications.
• A critical thinker with experience crafting clear, voice-of-the-customer stories for business stakeholders that enable decisions, actions, and local market planning.

Preferred

• 3+ years of experience working for a third-party primary research provider, consulting firm, agency, or insights organization.
• Experience partnering with external research vendors and internal analytics teams and familiarity leveraging syndicated or enterprise trackers (e.g., NPS, Brand Health, Retail, Advertising).

Location

The position is located in Atlanta, Dallas, or Los Angeles. This role reports to a Director Market Research & Analysis. Position will require 5 days a week in the office each week. Some travel may be required.

Benefits

AT&T is an Affirmative Action/Equal Opportunity Employer, and we are committed to hiring a diverse and talented workforce. EOE/AA/M/F/D/V Our Lead Market Research & Analysis jobs earn between $116,700.00 - $196,100.00 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training. Joining our team comes with amazing perks and benefits:

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
• Weekly Hours: 40
• Time Type: Regular
• Location: Atlanta, Georgia, Dallas, Texas, El Segundo, California
• Salary Range: $116,700.00 - $196,100.00