Lead, Integrated Marketing, Nelnet Campus Commerce

Job Responsibilities

• Identify market trends, buyer needs, and product developments to uncover campaign opportunities.
• Develop integrated campaign strategies aligned to pipeline goals, buyer stages, and institutional audiences.
• Create and deliver clear campaign briefs to guide content development and execution partners.
• Execute multi-channel campaigns across email, paid media, social, and events to drive engagement and pipeline growth.
• Manage the campaign calendar to ensure alignment with sales priorities and timely activation of programs.
• Partner with Sales to support pipeline progression, address deal friction points, and communicate campaign activity.
• Design and implement account-based marketing (ABM) initiatives targeting key institutional accounts.
• Oversee campaign workflows, automation, and lead processes in marketing automation platforms & CRMs in collaboration with internal stakeholders.
• Analyze campaign performance, pipeline contribution, and ROI to inform optimizations and strategic adjustments.
• Optimize channel mix, budget allocation, and campaign sequencing based on performance data and business priorities.

Education

• Bachelor’s degree or equivalent experience in Marketing, Business, Communications, or related field

Experience

• 5+ years of B2B marketing experience with a focus on integrated campaigns, demand generation, or ABM.
• Experience managing marketing campaigns tied to pipeline or revenue outcomes.
• Hands-on experience with marketing automation platforms (e.g., HubSpot).
• Experience marketing to enterprise or institutional buyers with long sales cycles preferred.
• Experience partnering closely with B2B sales teams on pipeline development and campaign execution preferred.

Competencies/Skills

• Strategic Thinking
• Data Analysis & Insights
• Influence & Cross-Functional Collaboration
• Marketing Automation & Campaign Execution
• Communication (Written & Verbal)

Benefits

Compensation range is $80,000-$90,000 annually, depending on experience. Our benefits package includes medical, dental, vision, HSA and FSA, generous earned time off, 401K/student loan repayment, life insurance & AD&D insurance, employee assistance program, employee stock purchase program, tuition reimbursement, performance-based incentive pay, short- and long-term disability, and a robust wellness program. Click here to learn more about our benefits: LINK.

Nelnet is a Drug Free and Tobacco Free Workplace.