Lead, High School Division

At Under Armour, we are committed to empowering those who strive for more. Our values—Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes, and Stand for Equality—serve as a roadmap for our teams and define the qualities expected of every teammate. These values unite us, fuel our innovation, and drive our mission to develop and deliver state-of-the-art products and digital tools that make top performers even better.

Purpose of Role

The Under Armour High School Category Manager will lead our UA Next High School strategy by building elite program partnerships, creating premium athlete experiences, and increasing UA’s brand presence, influence, and sales impact across high school sports.

Responsibilities

• Own and execute the revamped UA Next high school strategy, positioning Under Armour as the premier brand in high school athletics through elite partnerships, events, and market visibility.
• Prospect and secure nationally ranked programs in Football, Basketball, Baseball/Softball, and Volleyball to bring into the UA Next ecosystem, aligning with brand objectives and driving sales volume alongside brand awareness.
• Ensure athletes are outfitted to win with Under Armour by driving compliance across all partnerships, maximizing sales in footwear, accessories, uniforms, training gear, sideline apparel, and fan wear.
• Lead the WIN and REWARD State Championship Initiative by tracking UA state champions, collecting seasonal data, and providing elevated product to celebrate team success.
• Launch and manage the UA Scholastic Invitational Series, hosting tournaments and exclusive experiences across key sports (Football, Basketball, Baseball/Softball, and Volleyball) in strategic regions nationwide.
• Serve as the primary account manager for IMG Academy, overseeing all aspects of the brand relationship, sales, and activation.
• Lead biannual High School Athletic Director Recruiting Visits at the Under Armour Sports House by targeting top programs, coordinating logistics, and partnering cross-functionally to deliver a premium recruiting experience.
• Provide leadership with consistent market and competitor insights while serving as the sales team’s go-to resource for annual renewals, strategy alignment, and cross-functional support.

Qualifications

• Bachelor’s degree with typically 5 years of relevant experience, OR
• Master’s degree with typically 5 years of relevant experience, OR
• Typically 15 years of relevant work experience without a degree.

Workplace Location

This role requires residency within commuting distance of our Baltimore office and follows a hybrid work schedule, with 4 days in-office per week.

Sponsorship Eligibility: Under Armour does not offer sponsorship for employment-based work authorization for this position at this time. Relocation assistance is not provided.

Pay

Base compensation ranges from $100,000 to $135,000 USD. Most new hires fall within this range, with initial placement based on relevant knowledge, skills, and experience. Under Armour is committed to helping teammates advance in their careers, and base salary is one component of our competitive Total Rewards package.

Benefits & Perks

• Paid "UA Give Back" Volunteer Days to support local community initiatives alongside your team.
• Under Armour merchandise discounts.
• Competitive 401(k) plan matching.
• Maternity and Parental Leave for eligible and FMLA-eligible teammates.
• Health and fitness benefits, discounts, and resources to promote physical activity and overall well-being.