Lead Generation

Responsibilities

• Understand customers’ needs and develop suitable plans/strategies and engage them in the sales process.
• Craft end-end strategies on LinkedIn, Google Ads and oversee social media content.
• Measure the performance of digital marketing efforts using Web analytics tools such as Google Analytics.

What will you need?

• Hands on experience on working on market automation platforms such as Apollo.io.
• Smart & Pleasant Personality with fluency in English. (Preference to All Candidates who are comfortable to achieve target / High typing speed)

Qualification

• Any Graduate with High Typing speed
• Experience of Data Entry & Lead Hunting
• Well versed with Data Wrangling tech

MUST HAVE:

• Hand-On experience with LinkedIn Sales Navigator , Data Wrangling using plugins or scripts & HubSpot.
• Daily extraction of 200/ 300 data points (Like Name, Company Name , Phone , Email – 20+ columns)
• Well versed with knowledge of Snov.io, Hunter.Io, Lusa etc.
• High speed typing, hands on with Google Sheet / Excel.
• Knowledge of Email Mail campaign tools like chimp Mail, Active mail campaigns.
• Task oriented role, we measure the daily performance by complication of task

Position

Lead Generation Specialist

Preference: Smart & Pleasant Personality with fluency in English. (Preference to All Candidates who are comfortable to achieve target / High typing speed)

No of Positions: 2

Benefits

WeAssemble is looking for an Email Marketing Executive to support and build marketing communications.

Responsibilities

• Control and direct the email marketing channel, as well as the related analysis
• Create engagement strategies based on an understanding of customer needs and intent.
• Support the execution of automated lead generation programs
• Develop and manage digital templates (emails, landing pages, programs) within the marketing automation platform.
• Marketing Automation Platform expert
• Meet or exceed internal SLAs and seamlessly coordinate across time-zones as needed
• Work in partnership with Marketing Automation Segment Liaison to optimize campaign requests to meet business goals.
• Take ownership of marketing technology platforms
• Analyse and report on the performance of channels and campaigns.
• Make it easier to report on marketing impact.
• Work closely with internal and cross-functional stakeholders (Design, Brand, Legal, Business Units, etc.) to design and approve email campaigns.
• Ensure that email permissions are followed.
• Implement best practices for email marketing.
• Aid in the evaluation of new innovative opportunities to increase engagement and/or results.
• Keep up to date with changes/developments in the IT sector through self-learning, training, and research

Desired Candidate Profile

• 3+ years outreach experience with working on a marketing automation platform such Woodpecker, Apollo.io or we connect
• Must be able to demonstrate a high level of marketing automation
• Excellent communication skills written, verbal, presentation
• Proven ability to work in a collaborative environment as well as being a motivated, self-starter
• Keep up-to-date on email and marketing automation best practices with regard to marketing automation capabilities, testing and projected results.
• Report on critical email and marketing automation campaign metrics
• Understand lead scoring and nurturing programs as it pertains to execution of email and marketing automation campaigns
• Support the execution of automated lead generation programs
• Build and execute test strategies, including A/B multi-variant testing, to drive qualified traffic and revenue-building activities
• Maintain and monitor the campaigns and make necessary changes to generate the lead.