Lead Generation

Responsibilities

• Design and deliver integrated marketing programs that generate demand, accelerate pipeline, and elevate brand visibility.
• Collaborate with Sales, Product, Content Strategy, and Service to bring go-to-market campaigns to life.
• Owning and overseeing: Demand Generation & Pipeline Execution, Design and execute multi-channel campaigns across email, digital, social, paid media, webinars, events, ABM, and partner marketing.
• Build and optimize lead acquisition and nurture programs that drive high-quality pipeline.
• Own campaign performance end-to-end—from concept to execution to reporting—with a focus on revenue impact.
• Develop automated workflows and nurture sequences to move prospects and clients through the funnel.
• Campaign Reporting & Analysis: Track and report on campaign effectiveness, pipeline contribution, conversion metrics, and ROI. Run A/B tests, analyze funnel friction points, and implement data-driven optimizations.
• Leverage tools like Pardot, Sales Cadencing tools, ZoomInfo, Google Analytics, and Lead Forensics to refine audience targeting and segment strategies.
• Own the campaign calendar and enforce a disciplined go-to-market rhythm.
• Act as the day-to-day marketing partner to Sales and Account Management teams ensuring alignment on outreach, lead follow-up, and messaging.
• Deliver impactful sales enablement tools including campaign content, email sequences, targeted lists and vertical-specific messaging.
• Partner with content, product and SMEs to develop visually compelling, high performing campaign assets.

Requirements

• 3+ years of B2B marketing experience, with experience owning integrated campaign strategy and execution.
• Highly motivated, self-starter with proven marketing and lead generation knowledge.
• Deep understanding of the buyer’s journey and sales cycles—experience with legal or operations personas in financial services is a plus.
• Excellent Communicator, both verbal and written.
• Ability to build effective relationships with a wide range of people.
• Experience with marketing automation, CRM, and analytics tools (e.g., Pardot, Salesforce, ZoomInfo, Google Analytics).
• Highly motivated, self-directed, and comfortable working in a fast-paced, hands-on environment.

Qualifications

• Must be comfortable commuting to the office 2/3 days per week.

Skills

• Marketing Automation
• Sales Enablement
• Content Strategy
• Lead Generation
• CRM Tools
• Analytics Tools
• Integrated Campaign Strategy
• Multi-channel Campaigns
• Lead Acquisition & Nurture Programs
• Reporting & Analysis
• ABM & Partner Marketing
• Visual Campaign Assets

Benefits

• Fun and diverse colleagues
• Free drinks and snacks and free access to onsite gym
• Health, dental, vision coverage
• 401k (with company match)
• Income protection plans (life, AD&D, short- and long-term disability)
• Access to a suite of voluntary benefit programs
• Close to public transit (walking distance to Wellington T on Orange Line)
• Free parking onsite

Pay

Base salary is experience dependent and can range from $80,000-$110,000 a year (based in MA). FRT also offers a competitive annual bonus.

Schedule

This position is based in our Medford, MA, headquarters. You must be comfortable commuting to the office 2/3 days per week.