Lead Director, Value-Based Care Strategy & Communications
Position Summary
We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.
Primary Job Duties & Responsibilities
- Developing and maintaining enterprise VBC results, outcomes, proof points, case studies, and success stories across Commercial, Medicare, and Medicaid businesses.
- Partnering with analytics, finance, quality, network, and operational teams to identify, validate, and communicate the impact of Aetna's VBC initiatives.
- Leading VBC content strategy and strategic positioning for sales pursuits, client engagements, and RFP responses.
- Collaborating with Sales, Product, Network Development, Proposal Management, and Account Management teams to develop differentiated VBC messaging and presentations.
- Creating and maintaining standard and customized VBC value story content, including executive presentations, marketing materials, proposals, thought leadership assets, and client-facing communications.
- Ensuring consistent VBC messaging across lines of business while tailoring content for customers, providers, prospects, and other key stakeholders.
- Advancing Aetna's VBC thought leadership through conferences, publications, webinars, executive speaking opportunities, and other external engagement activities.
- Monitoring industry trends, emerging payment models, competitive activity, and market dynamics to inform messaging, positioning, and strategic priorities.
- Leading internal communication efforts that increase awareness, understanding, and adoption of Aetna's VBC strategy and accomplishments.
- Serving as a subject matter resource and strategic advisor on Aetna's VBC strategy, results, and market differentiation.
Required Qualifications
- 10+ years of relevant healthcare consulting, strategy, communications, marketing, or business development experience.
- Experience communicating the value of value-based care, population health, provider engagement, or healthcare transformation initiatives.
- Demonstrated success developing executive presentations, strategic communications, thought leadership materials, and/or RFP responses.
- Strong project management and cross-functional collaboration skills.
- Excellent written, verbal, and presentation communication abilities.
- Ability to translate complex healthcare concepts, data, and strategies into compelling business narratives.
- Proven ability to influence stakeholders and manage multiple priorities in a fast-paced environment.
Preferred Qualifications
- Knowledge of value-based care models, provider incentives, quality measurement, total cost of care, and population health management.
- Experience working across Commercial, Medicare Advantage, and/or Medicaid businesses.
- Experience in managed care, health plans, provider organizations, consulting firms, or healthcare technology organizations.
- Experience supporting sales organizations, client-facing engagements, or strategic proposal development.
Pay Range
The Typical Pay Range For This Role Is $100,000.00 - $231,540.00 This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company’s equity award program.