Lead Director, Paid Social & Search

About the role

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.

Responsibilities

• Develop and lead CVS Pharmacy's enterprise paid social and social search strategy across major and emerging platforms to support customer acquisition, engagement, retention, and revenue growth.
• Define channel roles, audience strategies, investment allocation, and measurement frameworks to optimize full-funnel business performance.
• Leverage first-party data, audience insights, CRM capabilities, and platform targeting solutions to improve personalization and marketing effectiveness.
• Partner with Content and Community Management teams to amplify high-performing content, community insights, influencer programs, and social-first storytelling across paid channels.
• Establish performance measurement frameworks and optimization strategies focused on ROAS, CPA, CAC, conversion, retention, and customer lifetime value.
• Lead testing, attribution, incrementality measurement, and analytics initiatives to drive data-driven decision making and continuous improvement.
• Build, lead, coach, and develop a high-performing social and search marketing team while establishing clear goals and development opportunities.
• Manage agency partners and collaborate across Brand, Retail Marketing, Loyalty, CRM, Analytics, Media, Influencer, Legal, and Digital teams.
• Cultivate strategic relationships with major platform partners and identify opportunities to leverage emerging capabilities, including AI-driven marketing solutions and social commerce innovations.
• Drive innovation and best practices that improve marketing performance, customer engagement, and competitive advantage.

Requirements

• 10+ years of experience in paid social, search marketing, digital media, performance marketing, or related disciplines.
• Deep expertise across major social advertising platforms, social search ecosystems, audience targeting, and marketing measurement.
• Proven success driving customer growth and measurable business outcomes through performance marketing strategies.
• Strong experience with analytics, testing methodologies, attribution, audience segmentation, and optimization frameworks.
• Demonstrated leadership experience building and developing high-performing teams and managing agency partnerships.
• Excellent communication, collaboration, and stakeholder management skills.

Qualifications

• Bachelor's degree required; MBA preferred.

Skills

• Strategic vision
• Deep expertise in paid social and search ecosystems
• Strong business acumen
• Track record of driving measurable growth through modern digital marketing capabilities

Benefits

The typical pay range for this role is $100,000.00 - $231,540.00. This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company’s equity award program.

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong. Great Benefits For Great People We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families. This full-time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well-being of colleagues and their families. The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility.