Lead Digital Product Manager- Future Autonomous Marketing (FAM) Experience Optimization Agent

About the Role

Wells Fargo is seeking a Lead Digital Product Manager to join the Future Autonomous Marketing (FAM) team, an initiative focused on transforming the way marketing is planned, created, optimized, and delivered through an ecosystem of AI-powered agents. In this role, you will serve as the strategic Product Owner for the Experience Optimization Agent, a core capability within the FAM ecosystem. The Experience Optimization Agent will enable campaign managers to design, configure, launch, measure, and optimize digital experiments and personalized experiences through AI-assisted recommendations, guided workflows, automation, and decision support.

Responsibilities

• Own the product vision, strategy, roadmap, backlog, delivery priorities, adoption, and business outcomes for the Experience Optimization Agent.
• Define how AI and experimentation platforms, including Adobe Target, work together to simplify complex processes, improve experimentation quality, accelerate speed to market, and increase customer and business value.
• Translate marketer and business needs into scalable product capabilities and lead delivery in partnership with engineering, architecture, data science, analytics, design, risk, and control teams.
• Track product performance and continuously improve outcomes based on user feedback and data.
• Drive improvements in customer engagement, conversion, and marketing effectiveness.
• Partner across marketing, digital, analytics, technology, operations, and risk teams to deliver business outcomes.
• Ensure product capabilities align with enterprise governance, compliance, security, privacy, and Responsible AI standards.

Requirements

• 5+ years of digital product management experience, or equivalent demonstrated through work experience, training, military experience, or education.
• 3+ years of experience leading digital products, experimentation platforms, personalization platforms, marketing technology solutions, or related enterprise capabilities.
• Strong understanding of experimentation and personalization platforms, including Adobe Target or comparable technologies.
• 2+ years of experience with Artificial Intelligence, Generative AI, agentic solutions, or AI-enabled product capabilities.

Qualifications

• Demonstrated experience owning product strategy, roadmaps, backlogs, and measurable business outcomes.
• Experience partnering with engineering, architecture, data, analytics, and design teams to deliver complex platform capabilities.
• Strong understanding of product management disciplines including discovery, strategy, roadmap development, backlog prioritization, agile delivery, and value realization.
• Working knowledge of Adobe Target, digital experimentation, A/B testing, personalization, analytics, and optimization practices.
• Familiarity with platform architecture, APIs, integrations, data flows, and enterprise technology ecosystems.
• Exceptional problem-solving, communication, and stakeholder management skills.

Desired Qualifications

• Experience serving as a Product Owner or Product Manager for an enterprise platform, AI-enabled capability, workflow product, experimentation platform, or marketing technology ecosystem.
• Familiarity with Generative AI, large language models, AI agents, agent orchestration, and Responsible AI practices.
• Experience delivering platform-scale capabilities that support reuse, configurability, and multiple downstream consumers.
• Ability to evaluate technical trade-offs and partner effectively with engineering and architecture teams.
• Experience defining product KPIs, adoption strategies, and value realization frameworks.
• Proven ability to work cross-functionally in an agile delivery model.
• Experience operating in a regulated enterprise environment.
• Knowledge of Responsible AI and human-in-the-loop workflows.
• Demonstrated track record of influencing and collaborating effectively at all levels.

Candidate must be willing to work from one of the stated locations listed in the job posting on a hybrid schedule. VISA Sponsorship will not be supported by this role.

Pay

$119,000.00 - $224,000.00

Benefits

Wells Fargo provides eligible employees with a comprehensive set of benefits, including:

• Health benefits
• 401(k) Plan
• Paid time off
• Disability benefits
• Life insurance, critical illness insurance, and accident insurance
• Parental leave
• Critical caregiving leave
• Discounts and savings
• Commuter benefits
• Tuition reimbursement
• Scholarships for dependent children
• Adoption reimbursement