Lead Digital Designer

About the role

We're seeking a Lead Digital Designer to lead the design of high-impact web experiences at Ripple. This role involves shaping our web ecosystem, developing scalable design systems, and collaborating with various teams to deliver modern, user-friendly digital experiences.

Responsibilities

• Develop scalable design systems and component libraries
• Contribute to a large-scale website redesign
• Partner closely with engineering, product, marketing, and agencies
• Define and refine site architecture, navigation systems, and overall user experience frameworks
• Collaborate with brand teams to develop a modern and cohesive digital aesthetic
• Support UX testing, A/B testing, and ongoing optimization efforts
• Guide and collaborate with external agencies and partners on design execution and exploration

Requirements

• Experience working with design systems and component-based design
• Strong design foundation (layout, typography, color, hierarchy, motion, interaction)
• Deep understanding of responsive design, UX principles, and web protocols
• Experience working across design, engineering, and product teams
• Clear communicator who can explain decisions and influence direction
• Comfortable operating in ambiguity and helping define the path forward

Qualifications

• Proven experience in web or digital product design
• Strong portfolio demonstrating high-quality web design and systems thinking
• Experience working with design systems, component libraries, and scalable frameworks
• Deep understanding of responsive design, UX principles, and modern web standards
• Experience collaborating closely with engineering teams and an understanding of front-end constraints
• Ability to clearly communicate design decisions and influence cross-functional stakeholders
• Comfortable working in fast-paced environments with evolving priorities and ambiguity
• Experience designing for complex, multi-page websites or platforms
• Familiarity with tools and workflows such as Storybook, design tokens, or system-driven development
• Experience contributing to or leading large-scale website redesigns
• Understanding of CRO, A/B testing, and data-informed design decision making
• Experience working with motion design, interaction design, or advanced web storytelling
• Interest in AI tools and their application in design workflows
• Experience collaborating with or managing external agencies and partners
• Exposure to both brand-driven and product-driven design environments

Benefits

For positions based in New York, the annual base salary range is $132,000 USD - $165,000 USD. Actual salaries may vary based on numerous factors including, among other things, an individual applicant's experience and qualifications for the position.