Lead Designer, Lifestyle - HOKA Apparel & Accessories

About the role

The Lead Designer for Lifestyle, HOKA Apparel & Accessories, will execute on lifestyle products that align with consumers' elevated taste levels. This role involves collaborating with external brand partners and internal cross-functional teams to develop products that blend performance with forward aesthetics.

Responsibilities

• Execute on lifestyle product development that aligns with consumer's elevated taste level
• Collaborate with external brand partners and internal cross-functional teams to build products that blend performance with forward aesthetics
• Lead collaboration projects, balancing creativity, strategy, and partnership
• Drive the product creation process from concept to final product
• Translate consumer insights, research, and trend analysis into disruptive, functional design solutions
• Create original concepts that merge performance technologies with distinctive brand design languages
• Partner closely with Product Management, Product Development, Material Development, and Merchandising Teams to ensure concept feasibility and performance integrity
• Maintain design quality, consistency, and alignment with brand vision across the product line
• Stay ahead of macro design trends, consumer shifts, and emerging technologies
• Show solid design skills with ability to meet key project deadlines under minimal supervision
• Absorb and contribute to annual creative vision and seasonal inspiration planning
• Attend seasonal kickoff and participate in all design travel
• Align with Design Director and collaborate closely with Innovation, Development, and product teams to design products that meet product briefs
• Schedule meetings with internal teams and external partners, supplying agendas, relevant samples, and additional materials
• Demonstrate strong knowledge of current consumer and market trends and interpret those trends into commercial product
• Collaborate with Product, Design, and Development to coordinate sample access, ordering, and delivery
• Manage team samples for easy access to reference and confidentiality

Requirements

• Bachelor’s degree in Apparel Design or equivalent work experience
• 5–10 years’ experience in apparel design
• Expert understanding of construction and process for performance apparel
• Proven experience and portfolio that shows eye for style and skills in performance apparel creation
• Ability to communicate at a high level with high-profile athletes and influencers
• Proficient in Adobe Illustrator, Photoshop, Keynote, and PowerPoint; Vizcom and/or 3D software acumen a plus

Qualifications

• Strong design skills with ability to meet key project deadlines under minimal supervision
• Ability to communicate at a high level with high-profile athletes and influencers
• Proficient in Adobe Illustrator, Photoshop, Keynote, and PowerPoint; Vizcom and/or 3D software acumen a plus

Skills

• Strong design skills
• Ability to communicate at a high level with high-profile athletes and influencers
• Proficient in Adobe Illustrator, Photoshop, Keynote, and PowerPoint; Vizcom and/or 3D software acumen a plus

Benefits

• Competitive Pay and Bonuses
• Financial Planning and wellbeing
• Time away from work
• Extras, discounts and perks
• Growth and Development
• Health and Wellness

Pay

$130,000 - $140,000/year

Schedule

Hybrid – Typically 3 times per week in office, Tuesday – Thursday