Lead Demand Generation Manager

About the Role

CPA.com is seeking a Demand Generation Marketing Manager to support the go-to-market (GTM) strategy and execution for its portfolio of services and technology partner solutions. This role activates campaigns across email, paid search, paid social, web, webinars, and retargeting to build awareness, engage target audiences, generate qualified leads, and contribute to pipeline growth.

The Demand Generation Manager will collaborate with program marketing, content, sales, and revenue operations teams to define audiences, build campaign journeys, coordinate promotional assets, and optimize marketing performance. The ideal candidate combines strong campaign execution, project management, and analytical skills with experience marketing complex technology products or professional services.

Responsibilities

• Develop and execute integrated demand generation plans — audiences, channels, KPIs — across email, paid search, paid social, web, and webinars.
• Segment audiences using CRM/marketing automation tools; build nurture journeys that support acquisition and lead progression.
• Partner with content teams to translate value propositions into campaign messaging, assets, and webinar/launch promotion.
• Plan, launch, and optimize paid campaigns (Google Ads, LinkedIn, retargeting), managing budget, creative, and targeting based on performance.
• Partner with the broader Marketing team, Revenue Operations, and sales (including partner sales teams) to maintain visibility into funnel performance and align on shared goals.
• Use data and performance insights to inform campaign planning and optimization decisions.
• Track leads, MQLs, SQLs, conversion rates, and pipeline contribution/ROI; report results with actionable recommendations.
• Test across audiences, messaging, and creative to identify optimization opportunities.

Requirements

• Bachelor’s degree in marketing, communications, business, or a related field from a four-year college or university.
• 4+ years of relevant experience in demand generation, digital marketing, lifecycle marketing, or integrated campaign management.
• Experience in the accounting profession, professional services, or a technology company is preferred.
• An equivalent combination of education and experience will be considered.

Skills

• Proven experience supporting and executing integrated B2B demand generation campaigns that have met or exceeded goals.
• Strong project management skills and the ability to manage multiple campaigns, deadlines, and stakeholders simultaneously.
• Working proficiency with marketing automation platforms such as Pardot, Marketo, or HubSpot, CRM solutions such as Salesforce, and email marketing platforms.
• Creative, detail-oriented, and able to work independently in a fast-paced environment while adapting to changing priorities.
• Strong preference for candidates with experience leveraging generative AI tools such as Claude, ChatGPT, Microsoft Copilot, or Google Gemini to support marketing strategy and execution.
• Working knowledge of word processing, spreadsheet, database, and presentation software, as well as CRM, marketing automation, content management, and knowledge management systems.

Schedule

Ability to travel 10-15% of the time.