Demand Generation Manager

Role Overview The Demand Generation Manager will own the top and middle of Audiohook's marketing funnel — building, executing, and optimizing coordinated GTM and digital marketing programs that generate qualified pipeline, accelerate sales cycles, and establish Audiohook as the category leader in performance audio advertising. You'll partner closely with Sales, Product Marketing, and Leadership to ensure every campaign is sharp, measurable, and tied to revenue. Key Responsibilities Coordinated GTM Partner with Sales and Product Marketing to design coordinated GTM motions for new product launches, feature releases, and segment expansionsEnsure messaging, targeting, and timing are aligned across every channel and customer-facing teamBuild and scale ABM programs targeting priority brand and agency accounts in coordination with Sales Digital Marketing & Campaigns Build and execute a multi-channel demand gen strategy across paid media, SEO/SEM, content syndication, email nurture, and eventsManage paid media budget across LinkedIn, Google, programmatic, and industry publications — optimizing for CAC, pipeline velocity, and ROIOwn digital campaign operations end-to-end: setup, audience segmentation, landing page optimization, conversion tracking, and reportingPartner with Content and Product Marketing on lead-generating assets: webinars, whitepapers, case studies, and gated reports Marketing Operations & Analytics Develop and maintain the marketing tech stack (CRM, marketing automation, intent data, analytics) and ensure clean data flow between systemsBuild attribution models and report on funnel health, channel performance, and pipeline contribution in weekly leadership meetingsIncrease marketing-sourced pipeline by a measurable amount within 6 months of hiring Cross-Functional Collaboration Partner closely with Sales on lead routing, follow-up SLAs, and pipeline reviewsCommunicate clearly and proactively in a remote-first environment Qualifications Required 5+ years of B2B demand generation experienceProven track record of building demand programs from scratch and scaling them — not just optimizing existing playbooksHands-on expertise with marketing automation platforms (HubSpot, Marketo, or similar) and CRM (Salesforce or HubSpot)Deep fluency in paid media — particularly LinkedIn, Google, and programmatic — including campaign architecture, audience strategy, and performance optimizationStrong analytical skills; comfortable building attribution models, forecasting pipeline, and making budget decisions based on dataExcellent written communication and the ability to brief creative, agency, and internal partners Preferred Experience in adtech, martech, or SaaSExperience running ABM programs at scaleExperience in a startup or high-growth companyComfort using AI tools to plan campaigns, draft copy, and analyze performance What we offer Fully remote work environmentCompetitive salary and equity opportunitiesPerformance bonusesHealth, dental, and vision benefitsOther benefits such as daily lunch stipend, monthly wifi, cell phone and subscription reimbursement, and annual hardware stipendFlexible PTO and remote-friendly cultureBi-annual Corporate OffsitesOpportunity to help shape a function at a rapidly scaling tech company Compensation Range: $100K - $115K