Lead Copywriter

Opportunity for ImpactWe're looking for a Lead Copywriter to architect the voice behind a brand changing how women experience menopause and perimenopause. Your first and most important responsibility is to define how we sound everywhere we show up, and build the guidance, guardrails, and examples that let every team produce on-brand copy at scale. We challenge a medical status quo that has dismissed women for decades, and we do it with clinical rigor and the warmth this moment deserves. The voice you build will be the primary vehicle for that mission — the thing that makes a woman feel seen in a category that has long made her feel invisible. Getting it right matters enormously. Reporting to the Head of Creative, you'll turn our mission into a living voice system: principles, tone shifts by channel, do's and don'ts, and real examples teammates can reach for every day. You'll also write the highest-impact copy yourself. This is a senior IC role — craft-first, hands-on, and deeply collaborative, in a fast-paced, high-volume environment where we ship and learn quickly. The right person thinks in systems and writes with a sharp, irreverent edge — without ever losing sight of the fact that you're writing about women's health. You obsess over the sentence, but you also know how to codify what makes a great sentence so others can replicate it. Key ResponsibilitiesBrand Voice & Tone ArchitectureDefine and document our brand voice and tone — principles, personality, humor, and the reasoning behind each choiceBuild and maintain a practical voice system that teammates across marketing, product, clinical, and CX can actually use — with do's and don'ts, side-by-side rewrites, channel-specific tone shifts, and real examples — and evolve it as the company growsLead voice training and onboarding so everyone producing customer-facing copy understands how we sound and whyServe as final voice reviewer on high-stakes work, and as the internal language expert keeping copy consistent, accurate, and compliantWriting & CampaignsWrite and edit high-impact copy across the full range: campaign concepts, landing pages, video scripts, product names, subject lines, and push notificationsPartner with the Head of Creative to concept and execute integrated campaigns across performance, brand, and socialSupport creative positioning for new product launches and service expansions — from naming through go-to-market copyModel the voice in your own work so guidelines are grounded in real examples, not abstractionsCollaboration & MentorshipServe as the connective tissue for voice across the business — keeping copy consistent, on-brand, and on-journey wherever we show upCollaborate across teams — from designers and video editors to Growth Marketing and CX — to define testing roadmaps, write macros, and align on voiceManage, brief, review, and coach freelance copywriters and contractors on the voice systemElevate junior writers through review, coaching, and clear standards — without needing direct reports to do itPerformance & InnovationBridge performance and brand — writing that drives immediate conversion while building long-term brand equityWrite variants, inform testing roadmaps, and bring fluency in conversion principles to everything you shipLeverage AI and emerging tools to move faster without losing craft, in a high-volume environment where resourcefulness is a competitive advantage Education & Experience7+ years of professional copywriting experience across brand and performance, at an agency or in-house team.Proven impact in a high-growth DTC brand is a mustDemonstrated experience building or meaningfully evolving a brand voice system, with artifacts you can walk us through — guidelines, voice decks, training materialsAn outstanding portfolio showing range: integrated campaigns, performance work, product and brand launches, and tone-driven brand writingSmart, witty, and clinically sharp — able to distill complex health information into copy that is honest, accessible, and airtight, and comfortable partnering with medical and regulatory reviewers without losing the voiceExperience mentoring or editing other writers, even without formal direct reportsFluency with creative ops and project management tools (e.g., Asana)Bachelor's degree in English, Journalism, Communications, Advertising, or a related field — or equivalent experiencePreferredWomen's health, healthcare, or DTC wellness experience strongly preferred — you care about this category, or you're ready to care deeplyExperience writing in a regulated category alongside medical, clinical, or legal reviewers Company OverviewAlloy Health is the leading direct-to-consumer women's digital health company providing women with expert care, trusted information, and personalized solutions to feel their best in perimenopause and menopause. Alloy is the only platform connecting women in all 50 states and Washington, D.C. with physicians trained specifically in menopause care. Our model offers longitudinal, one-on-one access to expert doctors who guide women through their full midlife journey, from the first symptoms to long-term maintenance. This includes not only care for hormonal health and menopause, but also solutions for weight management, skin and hair changes, sexual wellness, and more. Alloy provides clinical care, ongoing education, and a supportive community that empowers women to make informed decisions and feel like themselves again. Female-founded and female-led, Alloy isn't just changing access to care, we're changing the conversation. Our team includes nationally recognized experts in women's health and aging, and our work has been featured in The New York Times, The Washington Post, Vogue, Women's Health, Forbes, Oprah Daily, CBS Sunday Mornings, The Today Show and more. Compensation & BenefitsAnnual Salary: $130,000-$170,000At Alloy, you will be joining a kind, passionate & driven team, with a mission and a sense of humor. As part of the early team, you'll have real autonomy, ownership, accountability within a flexible work environment. Benefits include:Competitive salary & equity package with mid-stage equityComprehensive health benefits (medical, dental, vision)Company paid Short and Long Term Disability, Life Insurance401KFully remote role; employees are provided with a monthly stipend to cover mobile and WiFi expensesFlexible time off policy As part of our commitment to ensuring a legal workforce, Alloy Health, Inc. participates in E-Verify, an electronic system used to verify employment eligibility. Your employment eligibility will be confirmed through the E-Verify system. For more information about E-Verify, please visit www.dhs.gov/E-Verify.E-Verify Participation NoticeRight to Work Poster Equal Employment OpportunityWe are focused on building a diverse and inclusive workforce. If you are excited about this role but do not meet 100% of the qualifications above, we encourage you to apply. Alloy Health, Inc. is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability, or veteran status.