Lead Content Strategist

About the role

ADP is hiring a Lead Content Strategist. Locations: Alpharetta GA, Roseland NJ, Maitland FL, Tempe AZ, Norfolk VA, El Paso TX, Schaumburg IL. In this role, you will support the Knowledge & Performance Support organization. This role serves as the strategic link between business priorities and content outcomes, partnering with business units to define content strategies, prioritize investments, and ensure content effectively supports associates, clients, and AI-powered experiences. This role blends business partnership, content strategy, portfolio planning, and content experience design. It works closely with Content Architecture, Information Architecture, Content Engineering, Analytics, Product, and Operations teams to ensure content initiatives are aligned to enterprise priorities and deliver measurable business value. If you enjoy solving complex business problems, influencing stakeholders, shaping strategic direction, and using content as a lever to improve performance and experience outcomes, this may be the role for you. As ADP evolves from human-authored to machine-assisted knowledge at scale, this role helps ensure content investments are prioritized, governed, measurable, and designed to support both human and AI consumers.

Responsibilities

• Serve as the primary content strategy partner and trusted advisor to assigned business units, developing a deep understanding of business goals, operational workflows, customer and associate experiences, challenges, and emerging priorities.
• Build strong relationships with business leaders, product teams, operations leaders, and knowledge stakeholders to ensure content requirements are identified early and incorporated into planning processes.
• Lead discovery sessions, stakeholder interviews, workshops, and analysis activities to identify business needs, experience gaps, knowledge challenges, and opportunities for content intervention.
• Translate business objectives into actionable content strategies that improve performance, adoption, findability, usability, consistency, and customer outcomes.
• Facilitate strategic discussions that help stakeholders evaluate options, make prioritization decisions, and align on content investments.
• Establish ongoing engagement models that maintain awareness of organizational changes, product enhancements, service offerings, operational initiatives, and emerging content needs.
• Own the content strategy portfolio for assigned business units.
• Develop and maintain content roadmaps that align business priorities with organizational capacity and enterprise objectives.
• Partner with stakeholders to proactively identify upcoming initiatives requiring content support.
• Lead prioritization discussions across competing requests, balancing business impact, customer needs, operational requirements, and strategic objectives.
• Identify opportunities to consolidate, retire, modernize, or expand content investments based on business value and performance data