Lead Content Creator, FloLacrosse

About the Role

FloSports is seeking a Content Manager to lead the day-to-day content strategy and execution for FloLacrosse. This hands-on role requires a deep understanding of lacrosse and the ability to transform FloSports' live event portfolio into engaging content that grows audiences, creates excitement, and drives subscriptions. The ideal candidate is a subject matter expert in lacrosse, familiar with players, teams, programs, recruiting, rivalries, and key storylines. They should also excel in creating social content, particularly around live sports, and be comfortable identifying, clipping, and publishing highlights in real time.

Responsibilities

• Own the day-to-day social content strategy and execution for FloLacrosse.
• Create content plans around live programming and storylines to drive viewership and subscriptions.
• Identify narratives, rivalries, players, and stakes to make events must-watch.
• Actively cover live games by identifying key moments, clipping broadcasts, and publishing content in real time.
• Maximize live event assets by repackaging games into highlights, short-form videos, athlete features, and compilations.
• Manage FloLacrosse social channels, including publishing, programming, and editorial decisions.
• Build strategies to engage both core lacrosse fans and broader audiences.
• Use performance data to understand engagement, viewership, and subscription drivers.
• Explore social and video monetization opportunities while prioritizing audience growth.
• Assign and coordinate work with freelancers, contributors, and external resources.
• Collaborate with marketing, design, production, rights, sales, and other teams on major events.
• Support priority events across other FloSports verticals.
• Maintain strong editorial judgment, accuracy, and quality across all content.
• Travel to selected lacrosse events for on-site content creation and live coverage support.

Knowledge, Skills, and Abilities

• Deep knowledge of lacrosse, including teams, athletes, programs, events, recruiting, and culture.
• Strong experience creating social-first sports content, especially short-form video and real-time coverage.
• Ability to identify and quickly turn live game moments into engaging social content.
• Experience managing social channels and making editorial/programming decisions.
• Strong video instincts and understanding of what makes content perform.
• Proficiency in using analytics to inform content decisions.
• Understanding of how digital content drives audience growth and subscriptions.
• Familiarity with social and video monetization strategies.
• Comfort working in a fast-paced, live-events-driven environment, including nights and weekends.
• Willingness to travel for events and produce on-site content.
• Highly organized, proactive, and able to manage projects independently.
• Strong collaboration skills across multiple teams.

Our Commitment to Diversity

At FloSports, we are united by our passion for sports and our mission to celebrate underserved sports. We are committed to building a fair, equal, and inclusive workplace where everyone can grow to their fullest potential.

Benefits

• Recognized as a Top Workplace by the Austin-American Statesman for three consecutive years.
• Flexible work arrangements for professional and personal balance.
• All-hands events in Austin, Texas.
• Annual equity awards for top performers.
• Competitive medical, dental, and vision plans.
• Company-paid short-term disability, long-term disability, and life insurance.
• Generous 401(K) match, vested immediately.
• Progressive parental leave policies.
• Flexible paid time off.
• Hack-a-thons and team-building events.
• Company donations to youth teams coached by employees.
• Stocked snack bar, catered lunches, and weekly breakfast tacos.