Content Creator, FloBikes

About the Role

FloSports is seeking a Content Creator to lead the day-to-day content strategy and execution for FloBikes. This hands-on role requires a deep understanding of cycling, the ability to turn live events, athletes, and storylines into engaging content, and a strong background in social content creation. While primarily focused on FloBikes, the role also involves contributing to priority events across the FloSports portfolio.

Responsibilities

• Own the day-to-day social content strategy and execution for FloBikes.
• Create content plans around live programming and storylines to drive viewership and subscription signups.
• Identify compelling narratives before major events and build content that engages fans.
• Actively cover live events in real time by clipping key moments and publishing content across social platforms.
• Maximize FloSports’ live event library by creating highlights, short-form clips, compilations, and athlete-focused content.
• Manage FloBikes social channels, including publishing, programming, and content decisions.
• Use performance data and audience insights to refine content strategy and identify growth opportunities.
• Assign and coordinate work with freelancers, contributors, and external resources.
• Collaborate with marketing, design, production, rights, sales, and other FloSports teams on major events and initiatives.
• Support priority events and content initiatives across other FloSports verticals.
• Maintain strong editorial judgment, accuracy, and quality across all published content.

Knowledge, Skills, and Abilities

• Deep knowledge of professional cycling, including athletes, teams, events, disciplines, and culture.
• Strong experience creating social-first sports content, particularly short-form video and real-time event coverage.
• Ability to identify and quickly turn compelling moments from live events into engaging social content.
• Understanding of building anticipation and narratives around live sports.
• Experience managing social channels and making editorial and programming decisions.
• Strong video instincts, including understanding what makes a clip or highlight perform well.
• Experience using analytics to inform content performance and strategy.
• Understanding of how social and digital content drives audience growth, live viewership, and subscription acquisition.
• Familiarity with social and video monetization strategies.
• Ability to work effectively in a fast-paced, live-events-driven environment, including nights and weekends.
• Highly organized, proactive, and capable of owning projects from idea to execution.
• Strong collaborator who works well across multiple teams without direct reports.

Our Commitment to Diversity

At FloSports, we are united by our passion for sports and our mission to celebrate underserved sports. We are committed to building a fair, equal, and inclusive workplace where everyone has the opportunity to grow to their fullest potential.

Benefits

• Recognized as a Top Workplace by the Austin-American Statesman for three consecutive years.
• Flexibility at work, allowing control over professional and personal schedules.
• All-hands events hosted in Austin, Texas.
• Annual equity awards for top performers.
• Competitive medical, dental, and vision plans.
• Company-paid short-term disability, long-term disability, and life insurance.
• Generous 401(K) company match, vested immediately.
• Progressive parental leave policies.
• Flexible paid time off.
• Hack-a-thons and team-building events.
• Company donations to youth teams and leagues coached by employees.
• Stocked snack bar, catered lunches, and weekly breakfast tacos.