Lead, Connected Media
WaterWipes · United States · 1 mo ago
RemoteRemoteMarketingFull-time
We need to output HTML fragment with sections: headings for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. We must not repeat job title as heading. No metadata like Job ID. Remove boilerplate. Must preserve all substantive info.
We need to parse the posting and extract sections.
Let's read the posting:
First paragraph: "WaterWipes is entering its next phase of growth across the Americas, and media plays a critical role in how we build our brands, reach parents, and drive commercial performance. We're looking for a strategic media leader who can connect investment decisions to business outcomes. This is not a role focused on execution alone. You'll lead media strategy, influence senior stakeholders, shape investment decisions, and build a performance-driven media agenda that supports sustainable growth across the region. Based on the intake information, this is a new role with responsibility for leading the Americas connected media strategy and driving measurement, effectiveness, and commercial impact. As Lead, Connected Media, you will own the Americas media strategy and investment agenda. You'll translate business priorities into full-funnel media plans, guide agency partners, strengthen measurement and attribution, and ensure every media dollar delivers value. You'll work closely with Brand, Social, Omnichannel, Commercial, Shopper, Finance, and Insights teams to create integrated media strategies that balance long-term brand growth with short-term commercial performance. The role reports to Adrianne Lambert and includes leadership responsibility for a direct report."
That's about the role. Could be "About the role" or "Overview". We'll use
for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. We must not repeat job title as heading. No metadata like Job ID. Remove boilerplate. Must preserve all substantive info.
We need to parse the posting and extract sections.
Let's read the posting:
First paragraph: "WaterWipes is entering its next phase of growth across the Americas, and media plays a critical role in how we build our brands, reach parents, and drive commercial performance. We're looking for a strategic media leader who can connect investment decisions to business outcomes. This is not a role focused on execution alone. You'll lead media strategy, influence senior stakeholders, shape investment decisions, and build a performance-driven media agenda that supports sustainable growth across the region. Based on the intake information, this is a new role with responsibility for leading the Americas connected media strategy and driving measurement, effectiveness, and commercial impact. As Lead, Connected Media, you will own the Americas media strategy and investment agenda. You'll translate business priorities into full-funnel media plans, guide agency partners, strengthen measurement and attribution, and ensure every media dollar delivers value. You'll work closely with Brand, Social, Omnichannel, Commercial, Shopper, Finance, and Insights teams to create integrated media strategies that balance long-term brand growth with short-term commercial performance. The role reports to Adrianne Lambert and includes leadership responsibility for a direct report."
That's about the role. Could be "About the role" or "Overview". We'll use About the role
with paragraphs.
Next: "What You'll Be Accountable For Leading the Americas connected media strategy and annual planning process.Developing audience, channel, and investment strategies that support business growth.Owning media budget recommendations, allocation, forecasting, and optimization.Driving media effectiveness through measurement, attribution, testing, reporting, and continuous improvement.Building and governing a structured test-and-learn agenda across channels, audiences, platforms, and creative.Leading agency and platform relationships, ensuring accountability, performance, and innovation.Partnering cross-functionally to align media investments with brand, retailer, shopper, and commercial priorities.Providing data-driven recommendations to senior leaders that influence investment decisions.Coaching and developing media capability within the team while creating a strong operating rhythm across internal and external partners. These responsibilities align directly with the approved role requirements."
That's responsibilities. We'll make Responsibilities
with a - list.
Next: "Who This Role Is For This role is suited to an experienced media leader who combines strategic thinking with commercial rigor.You have likely built your career within FMCG, CPG, healthcare, pharmaceutical, or media agency environments and have deep experience across the US market. You understand how to build connected media strategies, influence senior stakeholders, and translate performance data into actionable business decisions. You are comfortable operating in a fast-moving environment where priorities evolve, expectations are high, and outcomes matter. Industry backgrounds specified for the role include CPG, healthcare, pharmaceuticals, and agency experience, with strong US or Americas market expertise."
That's qualifications/requirements. Could be
Requirements
or Qualifications
. We'll choose Requirements
with paragraphs or list.
Next: "What Will Make You Successful Here You'll be successful if you bring: Proven experience leading paid and connected media strategy.Expertise across TV, CTV, OLV, Paid Search, Paid Social, Retail Media, and Shopper Media.Strong media investment and budget management experience.Deep understanding of attribution, measurement, performance analytics, and ROI optimization.Experience managing agency relationships and platform partnerships.Strong executive communication and influencing skills.The ability to balance strategic thinking with execution and delivery.A commercially minded, accountable, and data-led approach to decision making.Curiosity, adaptability, and a willingness to challenge conventional thinking.A track record of developing people and building high-performing teams. The strongest candidates will also bring experience in retail media, major retailer activation, Amazon, advanced attribution or marketing mix modelling, and emerging AI or MarTech capabilities."
That's skills/qualifications. Could be Skills
with list.
Next: "Why Join WaterWipes WaterWipes is one of the world's most trusted baby care brands, built on a belief that less is more. We're still entrepreneurial in how we work, but we're operating at increasing scale across international markets. That creates opportunities to make a meaningful impact, influence business decisions, and help shape what comes next. This role offers the opportunity to own an important growth agenda, partner with senior leaders, and build connected media capability across a high-growth consumer brand. For someone who enjoys combining commercial thinking, media innovation, and leadership, this is an opportunity to leave a visible mark on the business. If you're excited by the challenge of shaping media strategy, influencing investment decisions, and driving measurable business growth in a fast-moving consumer brand, we'd love to hear from you. Apply today or reach out for a confidential conversation."
That's about company/benefits? Could be About WaterWipes
or Why Join WaterWipes
. Since we have a heading "Why Join WaterWipes" in the text, we can use that as heading. The instruction says use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't forbid other headings, but we should stick to those examples? It says "use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It implies those are typical but not exclusive? Safer to map to those categories. "Why Join WaterWipes" could be considered "About the company" or "Benefits"? Not exactly benefits. Could be "About WaterWipes". But we have no explicit Benefits, Pay, Schedule info. So we should not create those sections if no specific content. So we may omit Benefits, Pay, Schedule.
We have info about company story: "WaterWipes® was created by our founder Edward McCloskey after his newborn daughter developed a nappy rash on her sensitive skin. After an extensive search he couldn’t find a baby wipe that didn’t contain numerous ingredients, so he decided to make his own. Many years later and after a lot of hard work, testing, and scientific research, WaterWipes® was born. Pure and gentle for the most delicate skin but in the convenience of a baby wipe, WaterWipes® are purer than cotton wool and water. Every day, parents around the world are discovering the benefits of our gentle and effective WaterWipes® for their baby’s skin. We hope you like them too."
That's also about the company. Could be part of "About WaterWipes". We'll combine.
Thus sections: About the role, Responsibilities, Requirements, Skills, About WaterWipes (maybe as "About the company").
But the instruction says use those example headings; we could use "About the role", "Responsibilities", "Requirements", "Skills". For company info maybe we could put under "About the role"? But that seems odd. Could create a section "About WaterWipes" as About WaterWipes
. It's not in the examples but likely acceptable. The instruction: "use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." The "e.g." suggests examples, not exhaustive. So we can add other headings.
We must not include boilerplate like EEO etc. There's none.
We must not repeat job title as heading. The job title is "Lead, Connected Media". We'll not use that.
We must not put Job ID/requisition numbers as headings.
We must preserve all substantive information. So we need to include all details.
Let's extract each piece.
About the role paragraph(s):
- WaterWipes is entering its next phase of growth across the Americas, and media plays a critical role in how we build our brands, reach parents, and drive commercial performance. We're looking for a strategic media leader who can connect investment decisions to business outcomes. This is not a role focused on execution alone. You'll lead media strategy, influence senior stakeholders, shape investment decisions, and build a performance-driven media agenda that supports sustainable growth across the region. Based on the intake information, this is a new role with responsibility for leading the Americas connected media strategy and driving measurement, effectiveness, and commercial impact. As Lead, Connected Media, you will own the Americas media strategy and investment agenda. You'll translate business priorities into full-funnel media plans, guide agency partners, strengthen measurement and attribution, and ensure every media dollar delivers value. You'll work closely with Brand, Social, Omnichannel, Commercial, Shopper, Finance, and Insights teams to create integrated media strategies that balance long-term brand growth with short-term commercial performance. The role reports to Adrianne Lambert and includes leadership responsibility for a direct report.
We'll put that in
.
Responsibilities bullet list:
- Leading the Americas connected media strategy and annual planning process.
- Developing audience, channel, and investment strategies that support business growth.
- Owning media budget recommendations, allocation, forecasting, and optimization.
- Driving media effectiveness through measurement, attribution, testing, reporting, and continuous improvement.
- Building and governing a structured test-and-learn agenda across channels, audiences, platforms, and creative.
- Leading agency and platform relationships, ensuring accountability, performance, and innovation.
- Partnering cross-functionally to align media investments with brand, retailer, shopper, and commercial priorities.
- Providing data-driven recommendations to senior leaders that influence investment decisions.
- Coaching and developing media capability within the team while creating a strong operating rhythm across internal and external partners.
Note: The original text had no periods between some items but we can split.
Requirements (Who This Role Is For):
- This role is suited to an experienced media leader who combines strategic thinking with commercial rigor.
- You have likely built your career within FMCG, CPG, healthcare, pharmaceutical, or media agency environments and have deep experience across the US market.
- You understand how to build connected media strategies, influence senior stakeholders, and translate performance data into actionable business decisions.
- You are comfortable operating in a fast-moving environment where priorities evolve, expectations are high, and outcomes matter.
- Industry backgrounds specified for the role include CPG, healthcare, pharmaceuticals, and agency experience, with strong US or Americas market expertise.
We'll put as
- .
Skills (What Will Make You Successful Here):
- Proven experience leading paid and connected media strategy.
- Expertise across TV, CTV, OLV, Paid Search, Paid Social, Retail Media, and Shopper Media.
- Strong media investment and budget management experience.
- Deep understanding of attribution, measurement, performance analytics, and ROI optimization.
- Experience managing agency relationships and platform partnerships.
- Strong executive communication and influencing skills.
- The ability to balance strategic thinking with execution and delivery.
- A commercially minded, accountable, and data-led approach to decision making.
- Curiosity, adaptability, and a willingness to challenge conventional thinking.
- A track record of developing people and building high-performing teams.
- The strongest candidates will also bring experience in retail media, major retailer activation, Amazon, advanced attribution or marketing mix modelling, and emerging AI or MarTech capabilities.
We'll list.
About WaterWipes (Why Join WaterWipes + founder story):
Paragraphs:
- WaterWipes is one of the world's most trusted baby care brands, built on a belief that less is more. We're still entrepreneurial in how we work, but we're operating at increasing scale across international markets. That creates opportunities to make a meaningful impact, influence business decisions, and help shape what comes next. This role offers the opportunity to own an important growth agenda, partner with senior leaders, and build connected media capability across a high-growth consumer brand. For someone who enjoys combining commercial thinking, media innovation, and
Requirements
orQualifications
. We'll chooseRequirements
with paragraphs or list. Next: "What Will Make You Successful Here You'll be successful if you bring: Proven experience leading paid and connected media strategy.Expertise across TV, CTV, OLV, Paid Search, Paid Social, Retail Media, and Shopper Media.Strong media investment and budget management experience.Deep understanding of attribution, measurement, performance analytics, and ROI optimization.Experience managing agency relationships and platform partnerships.Strong executive communication and influencing skills.The ability to balance strategic thinking with execution and delivery.A commercially minded, accountable, and data-led approach to decision making.Curiosity, adaptability, and a willingness to challenge conventional thinking.A track record of developing people and building high-performing teams. The strongest candidates will also bring experience in retail media, major retailer activation, Amazon, advanced attribution or marketing mix modelling, and emerging AI or MarTech capabilities." That's skills/qualifications. Could beSkills
with list. Next: "Why Join WaterWipes WaterWipes is one of the world's most trusted baby care brands, built on a belief that less is more. We're still entrepreneurial in how we work, but we're operating at increasing scale across international markets. That creates opportunities to make a meaningful impact, influence business decisions, and help shape what comes next. This role offers the opportunity to own an important growth agenda, partner with senior leaders, and build connected media capability across a high-growth consumer brand. For someone who enjoys combining commercial thinking, media innovation, and leadership, this is an opportunity to leave a visible mark on the business. If you're excited by the challenge of shaping media strategy, influencing investment decisions, and driving measurable business growth in a fast-moving consumer brand, we'd love to hear from you. Apply today or reach out for a confidential conversation." That's about company/benefits? Could beAbout WaterWipes
orWhy Join WaterWipes
. Since we have a heading "Why Join WaterWipes" in the text, we can use that as heading. The instruction says use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't forbid other headings, but we should stick to those examples? It says "use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It implies those are typical but not exclusive? Safer to map to those categories. "Why Join WaterWipes" could be considered "About the company" or "Benefits"? Not exactly benefits. Could be "About WaterWipes". But we have no explicit Benefits, Pay, Schedule info. So we should not create those sections if no specific content. So we may omit Benefits, Pay, Schedule.
We have info about company story: "WaterWipes® was created by our founder Edward McCloskey after his newborn daughter developed a nappy rash on her sensitive skin. After an extensive search he couldn’t find a baby wipe that didn’t contain numerous ingredients, so he decided to make his own. Many years later and after a lot of hard work, testing, and scientific research, WaterWipes® was born. Pure and gentle for the most delicate skin but in the convenience of a baby wipe, WaterWipes® are purer than cotton wool and water. Every day, parents around the world are discovering the benefits of our gentle and effective WaterWipes® for their baby’s skin. We hope you like them too."
That's also about the company. Could be part of "About WaterWipes". We'll combine.
Thus sections: About the role, Responsibilities, Requirements, Skills, About WaterWipes (maybe as "About the company").
But the instruction says use those example headings; we could use "About the role", "Responsibilities", "Requirements", "Skills". For company info maybe we could put under "About the role"? But that seems odd. Could create a section "About WaterWipes" as About WaterWipes
. It's not in the examples but likely acceptable. The instruction: "use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." The "e.g." suggests examples, not exhaustive. So we can add other headings.
We must not include boilerplate like EEO etc. There's none.
We must not repeat job title as heading. The job title is "Lead, Connected Media". We'll not use that.
We must not put Job ID/requisition numbers as headings.
We must preserve all substantive information. So we need to include all details.
Let's extract each piece.
About the role paragraph(s):
- WaterWipes is entering its next phase of growth across the Americas, and media plays a critical role in how we build our brands, reach parents, and drive commercial performance. We're looking for a strategic media leader who can connect investment decisions to business outcomes. This is not a role focused on execution alone. You'll lead media strategy, influence senior stakeholders, shape investment decisions, and build a performance-driven media agenda that supports sustainable growth across the region. Based on the intake information, this is a new role with responsibility for leading the Americas connected media strategy and driving measurement, effectiveness, and commercial impact. As Lead, Connected Media, you will own the Americas media strategy and investment agenda. You'll translate business priorities into full-funnel media plans, guide agency partners, strengthen measurement and attribution, and ensure every media dollar delivers value. You'll work closely with Brand, Social, Omnichannel, Commercial, Shopper, Finance, and Insights teams to create integrated media strategies that balance long-term brand growth with short-term commercial performance. The role reports to Adrianne Lambert and includes leadership responsibility for a direct report.
We'll put that in
About WaterWipes
. It's not in the examples but likely acceptable. The instruction: "usefor section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." The "e.g." suggests examples, not exhaustive. So we can add other headings. We must not include boilerplate like EEO etc. There's none. We must not repeat job title as heading. The job title is "Lead, Connected Media". We'll not use that. We must not put Job ID/requisition numbers as headings. We must preserve all substantive information. So we need to include all details. Let's extract each piece. About the role paragraph(s): - WaterWipes is entering its next phase of growth across the Americas, and media plays a critical role in how we build our brands, reach parents, and drive commercial performance. We're looking for a strategic media leader who can connect investment decisions to business outcomes. This is not a role focused on execution alone. You'll lead media strategy, influence senior stakeholders, shape investment decisions, and build a performance-driven media agenda that supports sustainable growth across the region. Based on the intake information, this is a new role with responsibility for leading the Americas connected media strategy and driving measurement, effectiveness, and commercial impact. As Lead, Connected Media, you will own the Americas media strategy and investment agenda. You'll translate business priorities into full-funnel media plans, guide agency partners, strengthen measurement and attribution, and ensure every media dollar delivers value. You'll work closely with Brand, Social, Omnichannel, Commercial, Shopper, Finance, and Insights teams to create integrated media strategies that balance long-term brand growth with short-term commercial performance. The role reports to Adrianne Lambert and includes leadership responsibility for a direct report. We'll put that in
. Responsibilities bullet list: - Leading the Americas connected media strategy and annual planning process. - Developing audience, channel, and investment strategies that support business growth. - Owning media budget recommendations, allocation, forecasting, and optimization. - Driving media effectiveness through measurement, attribution, testing, reporting, and continuous improvement. - Building and governing a structured test-and-learn agenda across channels, audiences, platforms, and creative. - Leading agency and platform relationships, ensuring accountability, performance, and innovation. - Partnering cross-functionally to align media investments with brand, retailer, shopper, and commercial priorities. - Providing data-driven recommendations to senior leaders that influence investment decisions. - Coaching and developing media capability within the team while creating a strong operating rhythm across internal and external partners. Note: The original text had no periods between some items but we can split. Requirements (Who This Role Is For): - This role is suited to an experienced media leader who combines strategic thinking with commercial rigor. - You have likely built your career within FMCG, CPG, healthcare, pharmaceutical, or media agency environments and have deep experience across the US market. - You understand how to build connected media strategies, influence senior stakeholders, and translate performance data into actionable business decisions. - You are comfortable operating in a fast-moving environment where priorities evolve, expectations are high, and outcomes matter. - Industry backgrounds specified for the role include CPG, healthcare, pharmaceuticals, and agency experience, with strong US or Americas market expertise. We'll put as
- . Skills (What Will Make You Successful Here): - Proven experience leading paid and connected media strategy. - Expertise across TV, CTV, OLV, Paid Search, Paid Social, Retail Media, and Shopper Media. - Strong media investment and budget management experience. - Deep understanding of attribution, measurement, performance analytics, and ROI optimization. - Experience managing agency relationships and platform partnerships. - Strong executive communication and influencing skills. - The ability to balance strategic thinking with execution and delivery. - A commercially minded, accountable, and data-led approach to decision making. - Curiosity, adaptability, and a willingness to challenge conventional thinking. - A track record of developing people and building high-performing teams. - The strongest candidates will also bring experience in retail media, major retailer activation, Amazon, advanced attribution or marketing mix modelling, and emerging AI or MarTech capabilities. We'll list. About WaterWipes (Why Join WaterWipes + founder story): Paragraphs: - WaterWipes is one of the world's most trusted baby care brands, built on a belief that less is more. We're still entrepreneurial in how we work, but we're operating at increasing scale across international markets. That creates opportunities to make a meaningful impact, influence business decisions, and help shape what comes next. This role offers the opportunity to own an important growth agenda, partner with senior leaders, and build connected media capability across a high-growth consumer brand. For someone who enjoys combining commercial thinking, media innovation, and