Jobs · Marketing · Texas

Lead Communications Specialist- Branch Banking

Wells Fargo · Irving, TX · 1 wk ago
Marketing$100k–$179k/yrFull-time

About This Role

Wells Fargo is seeking a Lead Communications Consultant to support National Branch Network. This role serves as a strategic communications advisor focused on helping leaders connect strategy, priorities, and change initiatives to thousands of frontline team members across the branch network. Branch Communications is the critical link between leadership strategy and frontline action, transforming business priorities into clear, actionable communications that drive execution.

Develop and Execute Integrated Communication Strategies

  • Create executive communications, frontline messaging, presentations, talking points, video and podcast scripts, and leadership materials tailored to branch audiences.
  • Partner closely with readiness, training, operations, risk, compliance, and business stakeholders to ensure communications support successful adoption and execution of business initiatives.
  • Translate complex information into simple, clear, and actionable content that helps leaders and employees understand what is changing, why it matters, and what actions are required.
  • Drive channel management strategies that align messaging across multiple communication platforms and experiences.
  • Proactively identify opportunities to improve communication effectiveness and recommend solutions that enhance audience engagement and business outcomes.

Foster Partnerships Across the Organization

  • Foster strong partnerships across a highly matrixed organization, incorporating feedback and balancing diverse stakeholder perspectives to deliver the best outcomes.
  • Leverage AI and emerging technologies to improve productivity, accelerate content development, strengthen insights, and drive communication innovation.

Required Qualifications

  • 5+ years of Public Relations, Media Relations or Corporate Communications experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education.
  • 4+ years of communications experience supporting the financial services industry, with a focus on branch banking, retail banking, or other customer-facing frontline employee teams.
  • Experience developing communication strategies and content for large, geographically dispersed workforces.

Desired Qualifications

  • Internal communications and corporate communications expertise.
  • Communication strategy development and execution supporting business priorities and organizational change.
  • Strategic communication and writing expertise supporting organizational change, operational readiness, and enterprise transformation initiatives.
  • Multi-channel communication planning and channel management.
  • Consulting and influencing with the ability to advise senior leaders and business partners.
  • Strong collaboration skills within a highly matrixed and cross-functional environment.
  • Presentation and facilitation skills with the ability to simplify complex information and build understanding.
  • Experience applying data-driven insights and communication metrics to shape messaging strategies, improve engagement, and support business objectives.
  • Able to navigate complex business situations, manage competing priorities, and navigate ambiguity in a dynamic environment.
  • AI literacy and proficiency leveraging AI-enabled tools.
  • Advanced Microsoft Office skills, including PowerPoint, Word, Excel, Teams, Outlook, and Microsoft Copilot.

Job Expectations

  • Ability to travel up to 20% of the time.
  • This position offers a hybrid work schedule.
  • This position is not eligible for visa sponsorship.

Benefits

  • Health benefits
  • 401(k) Plan
  • Paid time off
  • Disability benefits
  • Life insurance, critical illness insurance, and accident insurance
  • Parental leave
  • Critical caregiving leave
  • Discounts and savings
  • Commuter benefits
  • Tuition reimbursement
  • Scholarships for dependent children
  • Adoption reimbursement

Posting End Date

13 Jul 2026

Recruitment and Hiring Requirements

Third-Party recordings are prohibited unless authorized by Wells Fargo.

Drug and Alcohol Policy

Wells Fargo maintains a drug-free workplace. Please see our Drug and Alcohol Policy to learn more.

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