Lead, Commerce - Agency

What You’ll Do

Lead Programmatic Media strategy across assigned accounts, translating client business goals into clear channel plans, audiences, investment recommendations, and measurement approaches
Oversee campaign planning, setup, activation, optimization, pacing, and reporting across Amazon DSP, Walmart DSP, and other programmatic platforms
Identify performance issues, recommend optimizations, and execute optimizations in-platform
Serve as the primary programmatic point of contact for clients; lead portions of client calls, planning sessions, QBRs, and other strategic presentations
Conduct campaign QA and performance analysis to ensure accurate setup, flawless delivery, strong data hygiene, and actionable insights
Guide reporting processes and turn campaign data into clear performance narratives, implications, and recommendations for clients and internal teams
Develop programmatic strategy within broader digital media plans, partnering with channel leads to deliver connected creative storytelling, audience strategy, and measurement
Work with media partners and platforms to evaluate new capabilities and bring relevant, innovative solutions to clients
Proactively identify opportunities to improve performance, expand client relationships, and grow Commerce Media investment
Mentor and support team members in campaign strategy, execution, performance analysis, budget management, and client communication
Manage junior team members as assigned, providing clear expectations, regular feedback, and support for their professional growth
Support new business initiatives, process improvement, and the development and adoption of programmatic best practices across the team
Proactively identifies and recommends new channel expansion and budget investment opportunities.

Who Will Love This Role

A strategic thinker who enjoys connecting business goals, audience insights, media, and measurement
A self-starter who is comfortable working in a fast-paced, constantly evolving environment
A confident communicator who can simplify complexity, lead client conversations, and build trust
A hands-on leader who raises the quality of the work while helping others grow
A curious, analytical mind that embraces testing, collaboration, and continuous learning
A meticulous organizer

You Should Have

• 4+ years of programmatic media experience in an agency environment, including hands-on campaign activation and optimization
• Experience leading programmatic strategy and client relationships across multiple accounts
• Deep expertise with Amazon DSP; other major DSPs a plus
• Strong knowledge of first- and third-party audience strategies, measurement approaches, and incrementality testing
• Advanced proficiency in Google Sheets and/or Microsoft Excel, including pivot tables and analysis of large datasets
• Working knowledge of Amazon Marketing Cloud
• Experience mentoring or managing junior team members