Lead Business Systems Analyst

About the role

The Lead Business Systems Analyst will contribute to, produce, and manage client deliverables relative to our multi-channel marketing engagements, serving as a liaison between client staff and internal technical delivery teams. The Lead Business Systems Analyst will work to understand the business needs and translate those into workable solutions, ensuring accurate and timely delivery and participating in all phases of the systems development life cycle.

Responsibilities

• Act as a subject matter expert (SME) in multiple business systems analysis disciplines (marketing, reporting, operations, data, interactive, QA or digital)
• Support and coordinate the marketing campaign, reporting and database processes and associated tasks such as requirements, functional specification and other client documentation
• Support and coordinate System Integration Testing (SIT), User Acceptance Testing, and associated activities such as test plan, test cases and test execution
• Analyze complex business problems to be solved with automated systems
• Support and coordinate Change Management initiatives
• Support and coordinate Issue Management events from identification through resolution
• Manage and prioritize project work streams with input from the client and internal client services teams
• Prioritize work and shift priorities as needed to meet aggressive deadlines and milestones
• Assess a situation, receive input from stakeholders, and select a course of action
• Clearly communicate and articulate, both written and verbally, detailed specifications (e.g., project requirements, requested changes, and testing results)
• Work effectively with local, remote and global team members
• Assemble, analyze and evaluate data and be able to make appropriate and well-reasoned recommendations and decisions to support the business, its marketing objectives, and internal project teams
• Create and update specs/documents, and assess completeness of requirements information received
• Properly interpret customer marketing needs, and translate into understandable written requirements
• Demonstrate a strong technical aptitude, and understand both business and technical language and ideas
• Schedule and lead team status meetings and send follow up notes with action items accordingly
• Monitor overall project progress and delivery quality
• Demonstrate excellent project management skills, organizational skills, interpersonal skills, drive, initiative and sense of personal accountability
• Mentor and train less experienced peers
• Manage and/or oversee 3 or less direct reports

Qualifications

• Requires 8 years of related experience
• At this level, postgraduate coursework may be desirable
• Associate's or Bachelor's degree preferred

Technical knowledge

• Solid understanding of Relational Database Management Systems
• Strong in SQL and able to navigate a client database solution to support data analysis and testing
• Working knowledge of campaign management/execution tools (IBM Campaign, Adobe Campaign, etc.) is a plus
• Working knowledge of marketing concepts and end-to-end marketing execution
• Experience with, and understanding of, all phases of the SDLC
• Familiarity with AI and generative AI tools (e.g., Copilot, ChatGPT, or similar) and their practical application in requirements gathering, analysis, documentation, and process improvement
• Proficient in the use of Microsoft Word, Excel, PowerPoint, and MS Project

Relevant experience

• Has performed basic BSA tasks within the SDLC process
• Has supported Change Management and Issue Management
• Has had experience consulting with external client contacts
• Has experience working in a service organization
• Has contributed to or authored client deliverables
• Has maintained project/account documentation
• Has created operational, campaign or business reports
• Has worked with technical staff to design and implement technical solutions

Benefits

• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements
• Tuition Assistance
• Paid time off that includes Flexible Time off, Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

Pay

USD $73,150.00 - USD $101,010.00/Annually. Compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position.

Schedule

You must be work authorized in the United States on a full-time basis without the need for employer sponsorship now or in the future. The Company cannot offer employment to F-1 (student) visa holders who require employer sponsorship in the future or cannot work now on a full-time basis.

This response is AI-generated, for reference only.