Lead, Business Analyst

Position Summary

This role owns the end-to-end lifecycle of web analytics implementation for digital properties, ensuring accurate data capture, seamless integration, and continuous optimization of analytics solutions.

Essential Duties and Responsibilities

• Lead the design, development, and deployment of analytics tagging solutions across digital platforms – Accountable
• Collaborate with product, marketing, and engineering teams to gather and translate business requirements into technical specifications – Consulted / Responsible
• Maintain and enhance the web data layer to support scalable tracking and integrations – Responsible
• Implement and support analytics platforms (Adobe Analytics, Adobe Target, Tealium) ensuring proper integration and data flow – Responsible
• Develop and execute QA processes (manual and automated) to validate tagging accuracy and data integrity – Accountable
• Support A/B testing and personalization initiatives through proper technical implementation and measurement alignment – Responsible
• Integrate behavioral data with CDPs and media platforms to enable attribution and audience activation – Responsible
• Drive tagging governance, documentation, and process improvements across teams – Accountable
• Manage multiple analytics implementation projects, prioritizing work to meet business deadlines – Accountable
• Provide clear documentation and stakeholder communication regarding implementations and updates – Responsible

Qualifications, Knowledge and Skills

• 5–8+ years of experience in web analytics implementation and digital data capture
• Strong expertise with Adobe Analytics, Adobe Target, and Tealium
• Deep knowledge of JavaScript, data layer architecture, tag management systems, and pixel tracking
• Experience translating business requirements into technical tagging specifications
• Hands-on experience with QA methodologies, debugging tools, and validation processes
• Familiarity with CDPs, CRM integrations, and cross-channel data strategies
• Working knowledge of SQL and front-end technologies (HTML, CSS, JavaScript)
• Strong analytical, problem-solving, and communication skills
• Bachelor’s degree in a related field (Computer Science, Analytics, Marketing, or similar)

About the Role

The Royal Caribbean Group’s E-commerce Data and Analytics Team has an exciting career opportunity for a full-time Lead, Business Analyst reporting to the Sr. Manager, Global Digital Implementation.

Requirements

The position is onsite and based in Miami, Florida.

Benefits

We are committed to providing a comprehensive benefits package that includes health insurance, retirement plans, paid time off, and more. Details will be provided during the recruitment process.

Pay

Competitive compensation package is offered based on experience and qualifications.

Schedule

The position is full-time and requires regular office hours.

It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.