Lead Brand Designer

Accountabilities

• Define and scale a strong visual identity across multiple channels while delivering high-quality creative work that supports business objectives.
• Combine strategic thinking, conceptual creativity, and hands-on execution to build memorable brand experiences.
• Create campaign concepts from initial ideas through final execution in collaboration with creative leadership and cross-functional teams.
• Develop adaptable design systems and toolkits that enable teams to create efficient, consistent content.
• Produce sales, developer, and business materials including presentations, diagrams, event assets, and promotional content.
• Use emerging AI-powered creative tools strategically to improve workflows while maintaining high standards of originality and craftsmanship.
• Partner with marketing, product, business development, copywriting teams, and external agencies to deliver innovative, on-brand experiences.
• Monitor creative, cultural, advertising, and technology trends to inspire forward-thinking brand strategies.
• Translate complex technical products and concepts into clear, emotionally engaging visual narratives.

Requirements

• The ideal candidate is a highly creative and strategic designer with strong execution skills, a passion for brand building, and experience working in fast-paced environments.
• Comfortable owning projects from concept to completion and collaborating with diverse stakeholders.
• 6-9 years of progressive design experience in fast-moving creative environments.
• Strong portfolio demonstrating exceptional 360° brand work across campaigns, digital platforms, and creative systems.
• Advanced proficiency in Figma and Adobe Creative Suite.
• Experience designing and implementing websites using platforms such as Framer or Webflow.
• Working knowledge of motion graphics and video editing.
• Strong conceptual thinking and ability to turn business goals into compelling creative solutions.
• Excellent communication and stakeholder management skills, with the ability to present ideas and inspire teams.
• Experience translating complex technical products or services into engaging visual experiences.
• Familiarity with Web3, stablecoins, cryptocurrency, or emerging technologies, or a strong willingness to learn quickly.
• Able to work independently, manage ambiguity, and take ownership of creative challenges.
• Collaborative mindset with strong curiosity, adaptability, and a willingness to experiment.
• Familiarity with accessibility standards and design compliance requirements is a plus.
• Experience in both agency and in-house environments is considered advantageous.

Benefits

• Competitive compensation package including base salary and equity/token grant opportunities.
• Flexible remote work options with access to global team collaboration and hubs in select locations.
• Comprehensive healthcare insurance coverage.
• Wellbeing allowance and gym membership support.
• Customizable IT setup with access to high-quality equipment.
• An annual professional development budget for courses, conferences, and growth opportunities.
• Opportunities to participate in global company events.
• Chance to contribute to the growth of an innovative technology platform shaping the future of digital finance.