Lead BI Developer

Who are we?

Launch Potato is a profitable digital media company reaching over 30M+ monthly visitors through brands like FinanceBuzz, All About Cookies, and OnlyInYourState. We are The Discovery and Conversion Company, connecting consumers with leading brands through data-driven content and technology. Based in South Florida with a remote-first team globally, we foster a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.

Why join us?

At Launch Potato, you'll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers. Base salary ranges from $120,000 to $150,000 annually, paid semi-monthly. Must have expertise in SQL and comfortable with unstructured complex data, reporting ownership and data literacy, performance marketing optimization, advanced LookML development, curiosity, and business depth.

About the role

We're seeking a Lead BI Developer to own reporting infrastructure powering decision-making across Credit Cards, Make Money/Manage Money, Banking, and Marketplace verticals. You'll be embedded with Yield, Paid Media, and Account Management teams to uncover trends, conduct retrospective analyses, and challenge the team with insights they aren't currently seeing. This role requires deep involvement in business processes and data.

Experience

• Minimum 7 years in business intelligence or analytics with direct exposure to performance or affiliate marketing
• Ownership of reporting end-to-end, from pipeline to dashboard
• Direct experience with messy, complex, third-party data
• Closely working with business teams to uncover meaningful trends and connect data to business decisions

Outcomes (Performance Expectations)

• 30 Days in: Audit existing dashboards, identify discrepancies, redundancies, and inconsistencies, and start developing a roadmap for standardizing reporting.
• 60 Days in: Bridge business context and data understanding, improve dashboard standardization, and deliver ad hoc requests with accuracy and business context.
• 90 Days in: Dashboard standardization is in place, a clear roadmap exists for trusted data sources, and working relationships with Yield, Paid Media, and Account Management are established.
• 6 Months in: Build trust with the business team through education, best practices, and a standardized reporting suite. Deliver proactive retrospective analyses across experiments, creatives, offers, seasonality, and CAC performance.
• Year 1: Become a trusted technical owner for assigned verticals end-to-end, from raw data ingestion through final dashboard. Reporting standardization is complete, retrospective analysis is consistent, and the business team views you as an analytical partner who recommends action.

Competencies

• Analytical Rigor: Asks hard questions, traces discrepancies to the source, and draws conclusions.
• Reporting Ownership: Engages stakeholders to understand how reporting is used before building, creating dashboards that are adopted, not just delivered.
• Business Acumen: Invests in understanding the business by asking the right questions before pulling the data.
• Communication: Asks enough upfront to ensure the answer lands with the right context for the right audience.
• Proactive Ownership: Surfaces problems early, engages before being asked, and drives work forward with a clear point of view.
• Collaboration: Builds trust by asking genuine questions and showing care for what stakeholders need, not just what they asked for.
• Curiosity & Growth: Asks more than most and is driven to grow from technical executor into an analytical partner over time.

Total Compensation

Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, meaning future increases are based on both company and personal performance, not annual cost of living adjustments.