Lead Analyst

About the Role

Epsilon’s award-winning COREID identity solution is the foundation of Epsilon’s industry-leading performance marketing solutions. As a Lead Analyst of Identity Analytics, you’ll join a small team with big impact. Your role will include reporting on KPIs for Epsilon’s identity, evaluating potential partners, and forecasting the impact of ecosystem changes and new features. You will work cross-functionally with teams like Decision Science Identity, Product, Engineering, and Data Partnerships. Identity Analytics provides the analysis that ties Identity to business impact.

Responsibilities

• Own execution of identity analytical processes with limited supervision, including expected yield from new data sources and impact of ecosystem changes
• Perform exploratory analyses and proof of concepts for methods under exploration
• Become a subject matter expert in COREID
• Develop scenario analyses to meet business objectives based on various identity strategies
• Contribute insights and planning for further enhancements to COREid
• Work collaboratively and cross-functionally to develop analytical approaches to business questions

Qualifications

Profile

• Degree (Master’s preferred) in Marketing, Business, Economics, Mathematics, Statistics, Operations Research or related discipline
• 5+ years of experience in marketing or business analytics
• Demonstrated ability to work cross-functionally to achieve results
• Ability to manage multiple analyses and projects simultaneously and independently
• Curiosity and willingness to self-teach
• Interested in applying analysis to make business decisions
• Understanding of MarTech and AdTech industries preferred

Analytical

• Experience presenting analytical findings and recommendations to non-analytical collaborators
• Ability to extract insights from data sets and apply to business problems/decisions
• Experience exploring and presenting data via enterprise data visualization software (e.g. Tableau, Power BI)
• Sound critical thinking and problem-solving skills

Technical

• Advanced experience with SQL
• Demonstrated big data experience
• Spark, Hive, Scala preferred
• Familiarity with other data tools such as Python or R preferred

About Epsilon

Epsilon is a global data, technology, and services company that powers the marketing and advertising ecosystem. We provide marketers from the world’s leading brands the data, technology, and services they need to engage consumers with 1 View, 1 Vision, and 1 Voice:

• 1 View of their universe of potential buyers
• 1 Vision for engaging each individual
• 1 Voice to harmonize engagement across paid, owned, and earned channels

Epsilon’s comprehensive portfolio of capabilities bridges the divide between marketing and advertising technology. We process 400+ billion consumer actions each day using advanced AI and hold patents for proprietary technology, including real-time modeling languages and consumer privacy advancements.

Culture

Our pillars guide how we show up every day:

• People centricity: We focus on employee well-being in an environment where colleagues truly care about each other.
• Collaboration: We work together, support one another, and collectively achieve goals.
• Growth: There are endless opportunities for growth through learning, development, and career advancement.
• Innovation: We drive progress through cutting-edge solutions and forward-thinking approaches.
• Flexibility: We balance work and personal life, encouraging adaptability to solve problems creatively.

Our values shape our culture and decisions:

• Act with integrity
• Work together to win together
• Innovate with purpose
• Respect all voices
• Empower with accountability

Benefits

• Time to Recharge: Flexible time off (FTO), 15 paid holidays
• Time to Recover: Paid sick time
• Family Well-Being: Parental/new child leave, childcare & elder care assistance, adoption assistance
• Extra Perks: Comprehensive health coverage, 401(k), tuition assistance, commuter benefits, professional development, employee recognition, charitable donation matching, health coaching and counseling

Epsilon benefits are subject to eligibility requirements and other terms.

Pay

Compensation Range: USD $87,100.00 - USD $161,700.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Compensation will be determined based on skills, qualifications, and experience, along with the requirements of the position.