Lead Analyst

About the role

The Lead Data Analyst at Inizio Evoke plays a critical role in uncovering insights that build measurable growth. You will go beyond standard reporting and dashboard development. You will solve complex business questions, identify patterns across fragmented datasets, and develop scalable analytical and modeling approaches that influence marketing, engagement, and growth strategies.

Strategic Focus Areas

• HCP and patient segmentation
• Regional opportunity mapping
• Referral flow analysis
• Healthcare ecosystem analysis
• Behavioral and engagement analytics
• Marketing mix modeling (MMM) and media investment optimization
• Diminishing return / response curve modeling for investment levels and channel mix efficiency
• Competitive intelligence and marketplace assessment
• Predictive and exploratory modeling

Requirements

• Experience: 4–5+ years of experience in analytics, statistical modeling, data strategy, marketing analytics, healthcare analytics, consulting analytics, or related quantitative fields
• Technical Skills: Advanced proficiency in Python for data analysis, and automation; Database and cloud platform fluency for data management (SQL, AWS); Experience working with large and different datasets; Experience building scalable analytical workflows and automating repetitive processes
• Data Familiarity: Search, social, longitudinal, geographic, digital behavior, media, web traffic, NLP datasets and relational databases; Healthcare and pharmaceutical data is strongly preferred: claims, patient-level, referral, Salesforce notes, syndicated, promotional, market research, web visit, and email data
• Analytical Thinking: Statistical modeling (Marketing mix marketing, multi-touch attribution); Customer Segmentation and Clustering; Forecasting and Trend analysis; Geographic analysis; Behavioral analysis; Predictive analysis; Opportunity sizing; Triangulating data sources

Qualifications

• Ability to distill complex findings into concise, relevant insights that guide true growth
• Curiosity - with a bias toward innovation, optimization, experimentation, and continuous improvement
• Apply new tools, datasets, and methodologies in evolving analytical environments

Skills

• Python for data analysis and automation
• Database and cloud platform fluency (SQL, AWS)
• Experience with large and different datasets
• Experience building scalable analytical workflows and automating repetitive processes
• Data familiarity with search, social, longitudinal, geographic, digital behavior, media, web traffic, NLP datasets and relational databases
• Healthcare and pharmaceutical data experience: claims, patient-level, referral, Salesforce notes, syndicated, promotional, market research, web visit, and email data
• Statistical modeling (Marketing mix marketing, multi-touch attribution)
• Customer Segmentation and Clustering
• Forecasting and Trend analysis
• Geographic analysis
• Behavioral analysis
• Predictive analysis
• Opportunity sizing
• Triangulating data sources

Benefits

At Inizio Evoke, our goal is to provide you with the best possible support in an environment where you will grow. Our culture is entrepreneurial – embracing the uniqueness of each person. We aim to build an environment that is nurturing and inclusive and to ensure that you will have equal opportunities from the beginning of the recruitment process to the end of each day, everyday.

Pay

N/A

Schedule

N/A