Lead Ads Product Marketing Manager
About the role
For our client, we are seeking a Lead Ads Product Marketing Manager to join the team of a leader in the Consumer Technology space. This role will shape the go-to-market strategy for advertising capabilities that help drive business growth across a large-scale consumer platform. The ideal candidate will translate complex product capabilities into compelling messaging, partner closely with product and cross-functional teams, and help ensure launches are positioned for success in a fast-moving digital environment. This is a highly strategic role focused on launching technical advertising solutions, aligning stakeholders, and turning insights into clear customer value.
Location: Remote - US based candidates only, no visa sponsorship available
Responsibilities
- Set and execute the go-to-market strategy for advertising capabilities within the platform's ad manager
- Translate complex product information into clear value propositions for diverse audiences
- Collaborate with cross-functional teams to gather insights that shape product strategy
- Develop comprehensive launch materials, including messaging guides and sales content
- Lead cross-functional coordination to ensure successful product launches
- Establish success metrics to evaluate launch effectiveness and adapt strategies as needed
- Leverage AI to enhance research and content development processes
Qualifications
- 10+ years of experience in product marketing or GTM strategy in ad tech, CTV, performance marketing, or B2B SaaS
- Bachelor's degree in marketing, business, communications, or equivalent experience
- Proven experience launching complex technical products from strategy through optimization
- Strong ability to translate technical concepts into customer-friendly narratives
- Expertise in using customer, market, and product insights for strategic decision-making
- Experience collaborating with cross-functional teams for successful execution
- Proficiency in applying AI tools for research and content development while ensuring quality
Benefits
- Flexible working environment with in-office collaboration 1-2 times per quarter
- Opportunity for growth and development within a leading ad tech platform
- Access to resources focused on an inclusive and equitable workplace culture
- Equity eligibility as part of the compensation package
Pay
$145,747 – $300,067 annually