LATAM Channel Manager
Wahl Clipper Corporation · Fort Lauderdale, FL · 1 mo ago
Business DevelopmentFull-time
KEY OUTCOMES
- Successfully launch and scale consumer products aligned with LATAM market opportunities and commercial priorities.
- Develop strategic product roadmaps that support sustainable category growth.
- Improve portfolio performance through assortment optimization and SKU rationalization.
- Strengthen brand positioning and product communication consistency across LATAM markets.
- Deliver data-driven insights to support commercial decisions and identify growth opportunities.
- Strengthen collaboration between LATAM markets and Global Product/Marketing teams.
- Ensure consistent product positioning, pricing, and brand communication across the region.
Main Responsibilities
- Product Strategy & Innovation
- Lead regional launches and commercialization of new consumer products in alignment with Global and LATAM teams.
- Develop 2–3-year product roadmaps for key consumer categories.
- Identify market opportunities through competitive benchmarking, consumer trends, and category analysis.
- Recommend product innovations and differentiated portfolio strategies by channel and market.
- Portfolio Management
- Define assortment strategies by channel and market (Good / Better / Best segmentation).
- Drive SKU rationalization initiatives to optimize portfolio efficiency and profitability.
- Maintain product lifecycle management, including new product introductions, transitions, and discontinued items.
- Evaluate pricing strategies and recommend actions to improve margin and market competitiveness.
- Consumer & Market Insights
- Analyze POS data, syndicated reports, and sales performance to identify trends and opportunities.
- Conduct competitive analysis and market assessments across LATAM countries.
- Support product testing and consumer research initiatives as needed.
- Provide insights and recommendations to support line reviews, customer presentations, and commercial planning.
- Commercialization & Product Execution
- Care for product launch plans, timelines, and cross-functional execution.
- Support development of promotional campaigns and product communication strategies.
- Provide product recommendations and portfolio actions based on sales, profitability, and market performance data.
- Support country teams with product materials, catalogs, and commercial presentations.
- Brand & Packaging Management
- Review and approve product packaging artwork aligned with brand standards and communication hierarchy.
- Support regional compliance, certifications, and packaging requirements.
- Ensure consistent product messaging and positioning across LATAM markets and channels.
- Cross-functional Collaboration
- Partner with global product, engineering, design, supply chain, and commercial teams.
- Collaborate with LATAM Managing Directors and Sales Leaders on long-term business initiatives.
- Support continuous improvement of processes related to product management and commercialization.
- Strategic Mindset
- Business Insight
- Plans & Aligns
- Balances Stakeholders
- Drives Results
- Situational Adaptability
- Bachelor's degree in Marketing, Business Administration, or related field.
- 5+ years of experience in Product Management.
- Experience in consumer goods, beauty, professional products, electronics, or related industries preferred.
- Strong understanding of LATAM consumer and retail market dynamics.
- Experience managing product launches and product lifecycle processes.
- Strong analytical and business acumen skills.
- Advanced proficiency in Excel and presentation tools; Power BI is a plus.
- Ability to work cross-functionally with global and regional teams.
- Fluency in English and Spanish required.
- Portuguese is a plus.
- Availability to travel internationally within LATAM (up to 25%).
- A competitive benefits package designed to support your well-being and growth, including:
- Low-cost BCBSIL medical, dental, and vision plans
- A generous company-matched 401(k) and profit sharing
- Tuition support to fuel your learning
- Paid holidays and a vibrant, casual work environment
- But that's just the beginning. At Wahl, you'll also enjoy:
- A legacy of quality and innovation
- A team that values your expertise and ideas
- Opportunities to grow and contribute to meaningful projects
- A culture built on respect, precision, and progress