LA Kings - Digital Marketing Specialist

AEG has played a pivotal role in transforming sports and live entertainment for over 20 years, hosting more than 160 million guests annually and promoting over 10,000 shows worldwide. We are committed to innovation, artistry, and community, leveraging our global venues, sports franchises, music brands, and digital platforms to create memorable experiences.

About the role

The Digital Marketing Specialist will manage the day-to-day operations of the LA Kings website and mobile app while supporting paid digital marketing initiatives that drive ticket sales, fan growth, and fan engagement.

Responsibilities

• Manage day-to-day operations of the LA Kings website and mobile app, including content publishing, quality assurance, user experience, and timely updates supporting marketing campaigns, ticket sales initiatives, partnerships, and gameday communications.
• Execute and optimize paid digital advertising campaigns across Meta, TikTok, YouTube, and other platforms in partnership with the team's media agency, including creative coordination, audience targeting, pacing, and optimization.
• Coordinate website and mobile app enhancement projects, including marketing briefs, wireframes, digital advertising inventory, feature implementation, testing, and basic HTML/CSS updates to improve functionality and fan experience.
• Support paid media strategy and agency management by assisting with campaign planning, flighting, audience segmentation, performance reviews, and day-to-day communication with external agency partners.
• Manage mobile app engagement initiatives, including app content updates, push notifications, fan engagement campaigns, sweepstakes, contests, lead generation programs, and mobile activations through platforms such as YinzCam and Tradable Bits.
• Analyze digital marketing performance using internal BI tools, analytics platforms, and agency reporting to develop campaign insights, performance recaps, and data-driven optimization recommendations.
• Oversee digital marketing projects across internal teams and external partners, ensuring creative assets, timelines, approvals, and campaign deliverables remain on track.
• Research emerging digital marketing trends, technologies, and best practices to recommend platform enhancements and strategies that improve digital performance, fan engagement, and overall user experience.

Requirements

• BA/BS Degree (4-year) in Marketing, Business, Journalism, or English (preferred).
• 4-6 years of related work experience.
• Understanding of and experience with basic front-end languages (HTML).
• Previous experience reporting and presenting digital analytics (Google, Adobe, etc.).
• Experience in digital marketing, with a strong emphasis on paid media and website and app operations.
• Experience with digital ad platforms, trafficking, and performance reporting tools.
• Knowledge of UI/UX guidelines and design language.
• Strong understanding of marketing principles and application—branding, advertising, CRM, analytics, and SEO.
• Self-starter with the ability to keep up in a fast-paced environment while meeting deadlines.
• Detail-oriented with strong organizational skills.
• Working knowledge of Google Analytics and proficiency in Microsoft Office Suite (Word, PowerPoint, etc.).
• Excellent communication and organizational skills.
• Ability to thrive in a fast-paced, deadline-driven environment.
• Passion for sports and a deep understanding of the LA Kings brand and hockey culture is a plus.
• Ability to work game days, related events inclusive of evenings, weekends, and holidays.
• Agency or vendor management experience preferred; sports/entertainment experience a plus.

Pay

$71,000 - $78,000

Benefits

• Comprehensive benefits package including medical, dental, and vision insurance.
• Paid holidays, vacation, and sick time.
• Company-paid basic life insurance and voluntary life insurance.
• Parental leave.
• 401k Plan with a current employer match of 3%.
• Flexible spending and health savings account options.
• Wellness offerings.
• Bonus eligibility under the current bonus plan requirements.