Junior Media Planner

About the role

The Junior Media Planner works with Media Planners in the development and execution of effective media plans across all channels to support client campaigns and brands. They operate in the rapidly evolving media discipline and are comfortable embracing change, helping deliver first-class communications strategies that employ integrated contemporary thinking.

Responsibilities

• Assist in development and execution of effective media plans in all media (including all Paid channels) to support client campaigns and brands.
• Seek, review, and/or develop new and innovative media solutions.
• Work with other Media Planners to learn how to utilize Broadcast, Digital, and Out of Home teams as thought partners in building the overall strategy.
• Work in an integrated way with other disciplines, including brand planning, creative, and account service.
• Assist with preparation of presentation recommendations internally and to clients.
• Serve as part of the team that represents the agency as the client contact for media.
• Assist in ensuring client-approved plans are executed with Broadcast, Digital, and Out of Home teams to the highest level.
• Work with Media Planner to be accountable for media budget, ensuring it is reconciled on a monthly basis.
• Keep Supervisor/Director informed of client workflow and market challenges.

Key Competencies

• Quick to understand how your role applies to the big picture and how it affects others.
• Assist with managing multiple projects through effective organization and attention to detail to meet tight deadlines.
• Ability to learn how paid, owned, and earned media intersect and identify how/when to engage each discipline to enhance communication plans.
• Demonstrate critical thinking and problem-solving abilities.
• Learn online tracking and reporting technologies.
• Highly detailed and results-oriented.
• Self-driven with a strong work ethic.
• Uphold agency values: Humanity, Diversity, Integrity, Tenacity, and Curiosity.

Qualifications

• Bachelor’s Degree in marketing and/or advertising or related experience and/or training.