Junior FP&A Analyst

About Leaf Home

Leaf Home is powered by people committed to making homeownership easier. Our team is dedicated to building a welcoming and inclusive workplace, earning certifications like Great Place to Work® and being a Top Workplace. We offer competitive benefits and support for personal growth.

Position Summary

The FP&A Analyst – Marketing serves as a key partner to the Marketing FP&A function, supporting financial planning, forecasting, and performance analytics across marketing channels. This role works closely with the Director of Marketing FP&A and cross-functional stakeholders to drive data-driven decision-making, improve marketing efficiency, and enhance financial visibility.

Essential Duties and Responsibilities

• Support weekly forecasts, monthly pacing, and annual planning (AOP) processes for marketing expenses, lead generation, and volume drivers
• Build and maintain financial models linking marketing investment to volume, revenue, and contribution margin
• Analyze marketing performance across channels (Digital, Offline) utilizing various conversion metrics and contribution margin profitability
• Prepare weekly and monthly reporting packages highlighting trends, variances, and key insights for leadership
• Develop and maintain dashboards to improve visibility into marketing funnel performance and efficient metrics
• Maintain and enhance financial models, ensuring accuracy, scalability, and alignment with evolving business needs
• Identify opportunities to streamline, standardize, and automate reporting and forecasting processes
• Support month-end close activities, including variance analysis between actuals, forecast, and plan
• Conduct deep-dive analyses on marketing performance, channel mix optimization, and investment decisions
• Support business cases for new initiatives, vendor evaluations, and efficiency improvement projects

Experience and Minimum Qualifications

• Bachelor's degree
• 1-3 years in financial analysis, consulting, strategic/marketing finance, or related field
• Proficiency using Microsoft Office Suite
• Must be legally authorized to work in the country of employment without sponsorship for employment visa status (e.g., H1B status)

Preferred Knowledge, Skills, Abilities or Certifications

• Strong quantitative and analytical competency, Excel skills are a must
• Familiarity with marketing metrics (CPL, conversion rates, ROI/ROAS) preferred
• Experience with NetSuite and Tableau are a plus

Physical Requirements

Normal Office Environment

Disclaimer

This job description is not meant to be an all-inclusive list of duties, functions, and/or responsibilities of this position. Other related functions and responsibilities may be assigned as required to complete assignments or initiatives. Leaf Home reserves the right to change, add, delete, or modify job functions as necessary based on business necessity. The company or employee has the right to terminate employment at any time for any reason; employment is at will, to the extent of federal, state, or local law. This job description does not promise or guarantee continued employment with Leaf Home.