Junior Copywriter
Nikki Beach Hospitality Group · Miami, FL · 2 wk ago
MarketingFull-time
About the role
The Marketing Copywriter is responsible for creating compelling, on-brand written content across Nikki Beach Hospitality Group's global portfolio of beach clubs, hotels, resorts, residences, restaurants, and lifestyle brands. Working closely with the Global PR & Communications Director and cross-functional marketing teams, this role will support the development of engaging copy that reflects the Nikki Beach Hospitality Group brands while ensuring consistency across all guest touchpoints.
Responsibilities
- Draft, edit, and proofread high-quality copy across a variety of marketing and communications channels while maintaining each brands’ tone of voice.
- Create and review content for restaurant menus, seasonal promotions, company magazines/gazettes, event descriptions, website updates, company blog, newsletters, marketing collateral, presentations, and promotional campaigns.
- Develop compelling copy for new openings, brand activations, partnerships, and lifestyle experiences.
- Audit and adapt messaging for different audiences while ensuring consistency across all global locations.
- Manage ongoing website copy updates in collaboration with Marketing, Digital, and Operations teams.
- Work closely with the Digital Marketing team to optimize website copy for SEO and user experience.
- Review website content regularly to ensure accuracy, consistency, and alignment with brand standards.
- Manage the editorial content calendar for corporate marketing initiatives.
- Support content creation for internal presentations and brand announcements communications.
- Ensure all written content reflects Nikki Beach Hospitality Group's luxury positioning and identity.
- Partner with PR, Marketing, Social Media, Graphic Design, and destination teams to deliver integrated campaigns.
- Collaborate with property teams to gather information and transform operational updates into engaging marketing content.
- Support the review of creative assets to ensure messaging aligns with campaign objectives.
- Maintain consistency in tone, grammar, style, and messaging across all written materials.
- Ensure all copy adheres to established brand guidelines and editorial standards.
- Research industry trends and competitor communications to continually enhance content quality and creativity.
- Aid in maintaining content templates and editorial best practices across the organization.
Requirements
- Bachelor's degree in Communications, Journalism, Marketing, English, or a related field.
- Approximately 2-3 years of professional copywriting or content creation experience, preferably within hospitality, travel, luxury, lifestyle, or consumer brands.
- Exceptional writing, editing, and proofreading skills.
- Strong understanding of brand voice and storytelling.
- Experience writing for digital platforms, websites, email marketing, and print collateral.
- Familiarity with SEO copywriting principles.
- Excellent organizational skills with the ability to manage multiple deadlines simultaneously.
- Creative mindset with meticulous attention to detail.
- Proficiency in Microsoft Office and Canva are an advantage.
Qualifications
- Passionate about luxury hospitality, lifestyle, travel, and storytelling.
- Ability to work in a fast-paced international environment.
Skills
- Writing and editing skills.
- SEO copywriting knowledge.
- Collaborative teamwork.
- Attention to detail.
- Brand consistency management.
Benefits
Nikki Beach Hospitality Group offers a competitive benefits package, including health insurance, retirement plans, and paid time off.
Pay
$60,000 - $70,000 annually.
Schedule
Full-time position.