Jobs · Marketing · Florida

Junior Copywriter

Nikki Beach Hospitality Group · Miami, FL · 2 wk ago
MarketingFull-time

About the role

The Marketing Copywriter is responsible for creating compelling, on-brand written content across Nikki Beach Hospitality Group's global portfolio of beach clubs, hotels, resorts, residences, restaurants, and lifestyle brands. Working closely with the Global PR & Communications Director and cross-functional marketing teams, this role will support the development of engaging copy that reflects the Nikki Beach Hospitality Group brands while ensuring consistency across all guest touchpoints.

Responsibilities

  • Draft, edit, and proofread high-quality copy across a variety of marketing and communications channels while maintaining each brands’ tone of voice.
  • Create and review content for restaurant menus, seasonal promotions, company magazines/gazettes, event descriptions, website updates, company blog, newsletters, marketing collateral, presentations, and promotional campaigns.
  • Develop compelling copy for new openings, brand activations, partnerships, and lifestyle experiences.
  • Audit and adapt messaging for different audiences while ensuring consistency across all global locations.
  • Manage ongoing website copy updates in collaboration with Marketing, Digital, and Operations teams.
  • Work closely with the Digital Marketing team to optimize website copy for SEO and user experience.
  • Review website content regularly to ensure accuracy, consistency, and alignment with brand standards.
  • Manage the editorial content calendar for corporate marketing initiatives.
  • Support content creation for internal presentations and brand announcements communications.
  • Ensure all written content reflects Nikki Beach Hospitality Group's luxury positioning and identity.
  • Partner with PR, Marketing, Social Media, Graphic Design, and destination teams to deliver integrated campaigns.
  • Collaborate with property teams to gather information and transform operational updates into engaging marketing content.
  • Support the review of creative assets to ensure messaging aligns with campaign objectives.
  • Maintain consistency in tone, grammar, style, and messaging across all written materials.
  • Ensure all copy adheres to established brand guidelines and editorial standards.
  • Research industry trends and competitor communications to continually enhance content quality and creativity.
  • Aid in maintaining content templates and editorial best practices across the organization.

Requirements

  • Bachelor's degree in Communications, Journalism, Marketing, English, or a related field.
  • Approximately 2-3 years of professional copywriting or content creation experience, preferably within hospitality, travel, luxury, lifestyle, or consumer brands.
  • Exceptional writing, editing, and proofreading skills.
  • Strong understanding of brand voice and storytelling.
  • Experience writing for digital platforms, websites, email marketing, and print collateral.
  • Familiarity with SEO copywriting principles.
  • Excellent organizational skills with the ability to manage multiple deadlines simultaneously.
  • Creative mindset with meticulous attention to detail.
  • Proficiency in Microsoft Office and Canva are an advantage.

Qualifications

  • Passionate about luxury hospitality, lifestyle, travel, and storytelling.
  • Ability to work in a fast-paced international environment.

Skills

  • Writing and editing skills.
  • SEO copywriting knowledge.
  • Collaborative teamwork.
  • Attention to detail.
  • Brand consistency management.

Benefits

Nikki Beach Hospitality Group offers a competitive benefits package, including health insurance, retirement plans, and paid time off.

Pay

$60,000 - $70,000 annually.

Schedule

Full-time position.

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