Jobs · Marketing · Pennsylvania

Jr. Paid Social Media Marketing Specialist

WebFX · Harrisburg, PA · 1 mo ago
On-siteMarketing$44k–$47k/yrFull-time
We need to output HTML fragment with sections: About the role, Qualifications (maybe combine Education, Suggested Experience And Skills, Tools/Technical Skills, Qualities And Traits), Responsibilities, Benefits, Pay, Schedule? The posting includes compensation: "$44,000 -$46,500 (potentially higher based on work experience)". So we need Pay section. Schedule: Not explicitly mentioned? There's "Flexible Schedule: Start your day between 8-10 am - when you do your best work" under Why Choose WebFX. That is schedule info. So we can include Schedule section. We must not repeat job title as heading. Use

for each section heading. We need to preserve all substantive information, not invent or summarize away detail. Remove boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, application instructions. The posting includes EEO statement at end; we must remove that. Also "You don't need to apply more than once..." etc is application instructions; remove. Also "Interested in joining the FXFamily? You should definitely apply now!" remove. Also "WebFX is an Equal Opportunity Employer..." remove. Also "Check Out Our Culture On Social Media Instagram Twitter Facebook" maybe considered boilerplate? Might be considered part of culture but not essential? It's not a benefit; but it's not required. The instruction: remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. The social media links maybe not required but could be considered part of culture; but it's not a benefit. Might be okay to keep? Safer to remove as it's not substantive about role. However it's part of "Why Choose WebFX?" maybe considered culture. But we have many culture details already. Might be okay to keep but risk being considered boilerplate. I'd remove it. We need to include sections only when posting has real specific content. We have About the role (first paragraph). Qualifications: includes Education, Suggested Experience And Skills, Tools/Technical Skills, Qualities And Traits. We'll combine into one Qualifications section with subheadings? The instruction: use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't forbid subheadings inside sections; but we could just list content under Qualifications as paragraphs and lists. Could also split into Education, Skills, Qualities as separate sections? But they said prefer a few substantive sections over many thin ones. So combine into Qualifications. Responsibilities: we have bullet points with percentages. We'll output as
  • . Benefits: we have many bullet points under "The Benefits: What You'll Get". We'll list them. Pay: compensation line. Schedule: flexible schedule line. We must not include headings with filler like "commensurate with experience". Not present. We must output only HTML fragment, no /, no markdown fences. Let's craft. Structure:

    About the role

    ... paragraph ...

    Qualifications

    Education ...

    • ... maybe combine? Actually we could have subheadings but not required. Could just list as paragraphs. Better: Use

      for prose,

      • for lists. For Education we can have a paragraph. For Suggested Experience And Skills we can have a list. For Tools/Technical Skills list. For Qualities And Traits list. But that creates many sub-sections without headings; still okay. Let's do:

        Qualifications

        Education: A Bachelor's Degree: All majors welcome! GPA: 3.4 or above (Upcoming grads are encouraged to apply - we interview and hire up to a year in advance!)

        Suggested Experience And Skills:

        • Prior experience working, in any field (for example: a part-time job, summer job, internship, etc)
        • Strong verbal and written communication skills
        • Customer service experience (in any industry)
        • Presentation skills
        • Analytical and research skills
        • Blogging experience (a bonus!)
        • Experience managing social media or a website for an organization (a bonus!)

        Tools/Technical Skills (Not required, but awesome to have!):

        • Excel/Google Suite
        • Familiarity with using AI tools
        • Google Analytics
        • Basic HTML or image editing skills

        Qualities And Traits:

        • You're interested in the web, and like keeping up with new technology
        • You're professional, dependable, and self-motivated
        • You take pride in your work and always strive for high-quality results
        • You work with urgency and enjoy getting things done
        • You're proactive when it comes to solving problems
        • You're a lifelong learner, and are always looking to stretch and grow your skills
        • You love thinking both creatively and analytically, and love using data to make decisions
        But we used inside paragraphs; that's okay. Now Responsibilities:

        Responsibilities

        The Job Responsibilities: What You'll Learn to Do

        • Plan and Execute Social Media Marketing Strategies (About 35% of your day)
        • Manage paid social/online media ad campaigns for clients (think Facebook Ads!)
        • Build a unique social strategy for each client based on their target audience and business goals
        • Communicate With Clients (About 30% of your day)
        • Serve as the direct point of contact for a dedicated list of clients, providing them with industry advice and recommendations to help them achieve their goals
        • Build long-lasting relationships with your clients based on trust and rapport, and work to maintain our world-class retention rate
        • Analyze Social Media Metrics and Marketing Campaign Data (About 25% of your day)
        • Analyze campaign performance data (think Google Analytics!) and prepare monthly reports
        • Hone your clients' social strategies and action plans based on findings from this data
        • Perform Marketing Research and Testing (About 10% of your day)
        • Interpret demographic data, buyer behaviors, market research, and more to inform your clients' social strategies
        But we have duplicated headings inside list items; maybe we should keep as is. Now Benefits:

        Benefits

        The Benefits: What You'll Get

        • Comprehensive, On-the-Job Training and Career Development
        • Initial "career kickstart" training to learn foundational hard skills over the first few months on the job
        • Ongoing advanced training sessions from industry experts as you progress further in your role
        • Regular team Lunch-and-Learns in our on-site training amenities
        • Career Growth and Upward Progression Paths
        • All our Jr-level roles represent the first step on an upward promotional path within WebFX
        • Merit-based promotions are abundant for new team members who meet or exceed performance metrics
        • Regular 1-on-1 check-ins with a manager to support career growth
        • Potential promotional path for Jr. Paid Social Media Marketing Specialist: Social Media Specialist, Social Media Analyst, Social Media Consultant, Lead Social Media Consultant, Sr. Social Media Consultant
        • In-Person Experience Alongside Our Team Of Industry Experts
        • This position is based fully in-office at our riverside campus in Harrisburg, PA, with opportunities for this to evolve as Fxers advance in their career tenure.
        But we also have compensation and schedule sections. Pay:

        Pay

        Compensation $44,000 -$46,500 (potentially higher based on work experience)

        Schedule:

        Schedule

        Flexible Schedule: Start your day between 8-10 am - when you do your best work

        We must ensure we didn't include any boilerplate like "Meet WebFX: Who We Are" etc. That is not a required section; we could include as part of About the role? But we already have About the role paragraph. The "Meet WebFX: Who We Are" is more about company; could be considered part of About the role? Might be okay to include as additional paragraph under About the role. However the instruction: "Prefer a few substantive sections over many thin ones." We could incorporate that into About the role as extra paragraph. But we must not invent or summarize away detail. So we should preserve that info. Let's add a second paragraph under About the role containing the Meet WebFX etc. But we must not include the "Why Choose WebFX?" list? That is benefits/culture; but we already have Benefits section covering many of those points. The "Why Choose WebFX?" includes many bullet points that overlap with Benefits; we could incorporate them into Benefits section to avoid duplication. However we must preserve ALL substantive information; we can merge duplicates but not lose info. The Benefits section we created includes many points from Benefits and also some from Why Choose WebFX? (like Flexible Schedule, Insurance Coverage, 401k matching, PTO, tech equipment, health & wellness, office perks, opportunities to give back, home buyer program, profit sharing, personal desk fund, green commute benefits). We missed many of those. We need to include them in Benefits section. Thus we need to expand Benefits to include all those details. Let's extract from "Why Choose WebFX?": - Vibrant Company Culture: We've been named the Best Place To Work in Pennsylvania 10 times - Individual and Company Growth: Merit-based promotions with a clear progression path. WebFX grew 250% over the past 3 years, and we promote almost exclusively internally - Training and Development: Entry-level roles, comprehensive training, ongoing learning programs, and the chance to learn from some of the best in the business - Flexible Schedule: Start your day between 8-10 am - when you do your best work - Insurance Coverage: Health, vision, dental, and supplemental insurance with multiple plans and options to choose from, including HSA and FSA options with contribution matching - 100% Company 401k Matching: Up to 4% - Work-Life Balance: Generous PTO, new parent support (and paw-ternity leave!) - Tech and Equipment: All technology & equipment provided - every FXer receives a tech set-up valued at ~$1500, plus a personal desk fund for any extra touches you want to add to your space! - Health & Wellness: 24/7 on-site gym and an employee wellness program including a free FitBit, fitness challenges, and a Headspace account - Office Perks: Complimentary coffee service by our on-site barista, tea bar, pet-friendly office spaces, casual dress code, surprise catered meals, and more - Opportunities to Give Back: On top of charitable donation matching and local volunteer opportunities, our #FXBuilds program has positively impacted over 15,000 people around the world - and every individual FXer's work directly contributes - And So Much More! Home buyer program, profit sharing, personal desk fund, green commute benefits, and the opportunity to be part of a passionate, driven team where we pride ourselves on

Similar jobs