Jr. Paid Social Media Marketing Specialist

About the Role

WebFX is seeking an entry-level candidate for our Social Media team! Our ideal candidate has a bachelor's degree (or will soon have one!), a track record of strong academics, and is excited about all things social media and client relationship-building. Related experience is awesome to have, but never required - we'll train you on everything you need to know.

Qualifications

• Education: A Bachelor's Degree: All majors welcome!
• GPA: 3.4 or above (Upcoming grads are encouraged to apply - we interview and hire up to a year in advance!)
• Suggested Experience and Skills:
• Prior experience working, in any field (for example: a part-time job, summer job, internship, etc)
• Strong verbal and written communication skills
• Customer service experience (in any industry)
• Presentation skills
• Analytical and research skills
• Blogging experience (a bonus!)
• Experience managing social media or a website for an organization (a bonus!)
• Tools/Technical Skills: (Not required, but awesome to have!)
• Excel/Google Suite
• Google Analytics
• Basic HTML or image editing skills
• Qualities and Traits:
• You're interested in the web, and like keeping up with new technology
• You're professional, dependable, and self-motivated
• You take pride in your work and always strive for high-quality results
• You work with urgency and enjoy getting things done
• You're proactive when it comes to solving problems
• You're a lifelong learner, and are always looking to stretch and grow your skills
• You love thinking both creatively and analytically, and love using data to make decisions

The Job Responsibilities

• Plan and Execute Social Media Marketing Strategies (About 35% of your day)
• Manage paid social/online media ad campaigns for clients (think Facebook Ads!)
• Build a unique social strategy for each client based on their target audience and business goals
• Communicate With Clients (About 30% of your day)
• Serve as the direct point of contact for a dedicated list of clients, providing them with industry advice and recommendations to help them achieve their goals
• Build long-lasting relationships with your clients based on trust and rapport, and work to maintain our world-class retention rate
• Analyze Social Media Metrics and Marketing Campaign Data (About 25% of your day)
• Analyze campaign performance data (think Google Analytics!)
• Prepare monthly reports
• Hone your clients' social strategies and action plans based on findings from this data
• Perform Marketing Research and Testing (About 10% of your day)
• Interpret demographic data, buyer behaviors, market research, and more to inform your clients' social strategies

The Benefits

• Comprehensive, On-the-Job Training and Career Development
• Initial "career kickstart" training to learn foundational hard skills over the first few months on the job
• Ongoing advanced training sessions from industry experts as you progress further in your role
• Career Growth and Upward Progression Paths
• All our Jr-level roles represent the first step on an upward promotional path within WebFX
• Merit-based promotions are abundant for new team members who meet or exceed performance metrics
• Regular 1-on-1 check-ins with a manager to support career growth
• Potential promotional path for Jr. Paid Social Media Marketing Specialist: Social Media Specialist Social Media Analyst Social Media Consultant Lead Social Media Consultant Sr. Social Media Consultant
• In-person Experience Alongside Our Team of Industry Experts
• This position is based fully in-office at our riverside campus in Harrisburg, PA, with opportunities for this to evolve as Fxers advance in their career tenure
• Compensation: $44,000 -$46,500 (potentially higher based on work experience)