Paid Social Media Specialist

Position Responsibilities

• Create, manage, and optimize social media campaigns according to clients’ business goals
• Manage up to 45 accounts daily to ensure successful performance
• Ongoing self-education with all social platforms and social advertising best practices
• Regular client communication on strategy and performance with the Director and Account Managers
• Launching campaigns and new accounts via Fluency
• Team coordination and collaboration with different departments, including SEO, SEM, and Content, to develop new strategies for each client
• Own performance of all accounts, with daily deep dives into Meta Business Suite and GA4 to ensure account/client success
• Build monthly strategies for each client based on their inventory, business goals, tracking capabilities, and budgets
• Speak directly to clients on reporting and strategy calls monthly

Position Requirements

• 3+ years of social media advertising for Automotive, specifically Facebook and Instagram
• 3+ years creating social media campaigns directly in Facebook Ads Manager
• Strong customer service skills
• 3+ years managing multiple social media client accounts
• Experience running paid social media campaigns within Automotive Tier 1 OEM programs
• Excellent analytical and writing skills
• Proficient in GA4
• Proficient in Meta Business Suite
• Team player and problem solver
• Self-educator

Nice to Have

• TikTok advertising experience
• Experience in the ClickUp task management system
• Experience in the Fluency Automation platform