Jr Copywriter, Social Media

About the role

We're looking for a Social Media Copywriter who understands that great social creative doesn't feel like advertising it feels like something you'd actually stop for, send to a friend, or comment on. This is a junior level, specialized social first role, not a traditional copywriting role adapted for social. This role is located at a client site in Atlanta, GA. A hybrid working model is acceptable.

Responsibilities

• Generate original, platform native social ideas, content series, campaigns, and culturally relevant responses rooted in audience behavior, channel strategy, and business objectives.
• Write concise, compelling copy across social formats, including captions, hooks, scripts, on screen text, headlines, comments, and calls to action.
• Adapt voice, pacing, structure, and creative conventions by platform so the work feels made for the feed rather than repurposed from another channel.
• Monitor conversations, trends, fandom, and cultural moments, quickly translating relevant opportunities into brand right creative ideas and copy.
• Collaborate with creative partners and channel owners from brief through delivery, shaping the verbal and visual expression of ideas while incorporating feedback, performance learnings, legal guidance, and brand standards.

Requirements

• 3+ years of copywriting experience within an in house agency, advertising agency, brand creative team, social studio, or similarly fast paced environment.
• A portfolio demonstrating strong social first thinking and writing across short form video, captions, platform native concepts, and culturally relevant content.
• Deep working knowledge of TikTok, Instagram, YouTube, and emerging social platforms, including the distinct behaviors, formats, language, and creative conventions of each.
• Demonstrated ability to write concise hooks, scripts, headlines, captions, on screen copy, and calls to action in a clear, ownable brand voice.
• Ability to turn strategy, audience insight, and business objectives into compelling creative ideas, work quickly across multiple assignments, and use sound cultural judgment in an iterative, high volume environment.
• Minimum Education Required: Bachelors Degree

Skills

• Copywriting Experience: 3 years, Very Good
• Social Media Experience: 3 years, Very Good
• Excellent Communication Skills: 3 years, Expert
• Creative Thinker: 3 years, Very Good
• Attention to Detail: 3 years, Very Good

Benefits

• Competitive compensation
• Comprehensive insurance options
• Matching contributions through the 401(k) plan and the share purchase plan
• Paid time off for vacation, holidays, and sick time
• Paid parental leave
• Learning opportunities and tuition assistance
• Wellness and Well being programs

Pay

A reasonable estimate of the current range for this role in the U.S. is $51,600.00 $110,100.00.

Schedule

Location: Atlanta, GA. Hybrid working model is acceptable.