Jr. Associate - Account-Based Marketing
Unisys · Blue Bell, PA · 2 days ago
RemoteRemoteMarketingFull-time
Key Responsibilities
- Support the execution of ABM campaigns across 1:1, 1:few, and 1:many segments, aligned to regional and global priorities
- Partner with sales and account teams to deliver targeted outreach strategies for new logo acquisition and client expansion
- Analyze campaign performance, engagement data, and pipeline metrics to identify insights and recommend optimizations
- Cook up with cross-functional teams (including demand generation, digital, content, and operations) to ensure campaign alignment and consistency
- Absorb and manage campaign workflows, timelines, and deliverables across multiple stakeholders and regions
- Leverage ABM and marketing technology platforms to execute and track campaign performance
- Continuously build knowledge of ABM strategies, tools, and best practices
Required Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field
- 1–3 years of experience in B2B marketing, demand generation, ABM, or field marketing
- Foundational understanding of ABM frameworks, including 1:1, 1:few, and 1:many approaches
- Hands-on experience with Salesforce for campaign tracking, reporting, and pipeline analysis
- Ability to interpret data and translate insights into actionable campaign improvements
- Strong organizational and project management skills, with the ability to manage multiple priorities and deadlines
- Excellent written and verbal communication skills, with comfort collaborating directly with sales and cross-functional teams
- Experience with marketing and sales tools such as ZoomInfo, intent data platforms, Microsoft Office Suite, and project management tools
Preferred Qualifications
- Experience in enterprise technology or SaaS marketing environments
- Exposure to global marketing programs and cross-regional collaboration
Benefits
Unisys offers an outstanding benefits package, featuring unlimited paid time off, a 401(k) match, comprehensive healthcare, HSA matching, ongoing learning opportunities, and more! We’re committed to supporting work-life balance and investing in your future success.