Journey Specialist II

Responsibilities

• Develop and execute targeted marketing campaigns using proprietary software and Velocity scripting to create engagement across multiple channels, including email, SMS, push, and digital advertising.
• Work with team members and cross-functional teams to ensure successful execution of campaigns, develop audiences and creative, and identify strategic growth opportunities by leveraging data and insights.
• Utilize customer data and segmentation with conditional logic, dynamic content and personalization rules to personalize messaging and increase relevance.
• Ensure accurate rendering and functionality across devices, browsers, and email clients.
• Conduct thorough QA testing and troubleshoot rendering, logic, or deliverability issues.
• Conduct ongoing A/B testing to optimize campaigns and increase the effectiveness of marketing programs.
• Develop strong working relationships and collaborate with internal and external partners and product owners to understand and translate their vision into actionable business requirements and scalable solutions.
• Analyze and monitor campaign performance. Provide recommendations and apply learnings to optimize future campaign performance.
• Develop and maintain reusable email templates and modular components.
• Act as subject matter expert and communicate performance results, strategy, and make recommendations to internal partners.
• Contribute to business reviews.
• Own and lead deep sales-enablement integrations between email marketing platform and CRM tool.
• Stay current with industry trends and best practices.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• 3+ years of relevant email marketing experience using platforms such as Salesforce Marketing Cloud, Adobe Campaign, Cheetah Digital, Braze, Movable Ink, Validity, etc.
• Hands on knowledge of end-to-end email and digital marketing concepts and processes, including but not limited to campaign set up and deployment, copywriting, design, audience targeting and segmentation, deliverability, CRM, best practices, QA, A/B testing, and legal compliance.
• Demonstrated ability to work collaboratively with cross-functional teams.
• Experience with Velocity, HTML, and CSS coding, with a strong foundation in coding fundamentals.
• Solid understanding of personalization, dynamic content, and data-driven marketing.
• Basic knowledge of Adobe Photoshop and Adobe Dreamweaver, or comparable tools.
• Experience with A/B testing and optimization strategies.
• Ability to balance multiple projects and changing requirements, with strong troubleshooting skills.
• Strong proficiency with Microsoft Office, especially Excel and PowerPoint.
• Highly detail-oriented, data-driven, self-starter, innovative and analytical.
• Excellent interpersonal, written, and oral communication skills.
• Proven track record of achieving results in a matrixed environment.
• Demonstrable aptitude for learning new skills, programs, and processes.
• Strong organization and project management skills with the ability to manage multiple deadlines and priorities in a fast-paced environment.

Preferred Qualifications

• Experience supporting triggered, lifecycle, or behavioral email programs.
• Familiarity with CRM data structures and marketing data integrations.
• Basic level knowledge of SQL.

Pay

Annual Salary: $97,375.00 - $172,200.00

Schedule

Hybrid - 3 days/week onsite and 2 days remote

Location

Bethesda, MD, New York, NY, Cleveland, OH, or Chicago, IL

Benefits

Flexible work arrangements, competitive pay, benefits, and opportunities for professional development.

Company Information

The GEICO Pledge: Great Company, Great Culture, Great Rewards, and Great Careers.