⚡Join Our Talent Pool: Strategist

About Idea Peddler

Idea Peddler, founded in 2011, is a full-service agency operating on a hybrid work model that offers big agency expertise with boutique agency service. We create bespoke campaigns that deliver on clients’ unique goals and follow through with exceptional execution. In uncertain times, ideas win. Ideas that inspire. Ideas that shift behavior. And ideas that create growth. Idea Peddler holds true to the promise of doing good work for nice people.

Idea Peddler, Inc. is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive, equitable environment for all employees. All employment decisions are made based on qualifications, merit and business need.

Strategist

The Strategist plays a crucial role in developing and steering the strategic direction of client projects and campaigns, ensuring that they not only meet the clients' objectives but also resonate with target audiences through innovative and impactful approaches.

• Lead the strategic planning process for client accounts, including consumer and market research, audience understanding and segmentation, creative concepting, and messaging strategy.
• Assist in developing strategic pitches for new business opportunities, demonstrating the agency’s strategic capabilities and creative thinking.
• Mentor future copywriters, along with helping shape growth paths and job descriptions of the respective team.
• Conduct and oversee comprehensive market research and competitive analysis to inform strategic decisions and identify opportunities for innovation.
• Collaborate with cross-functional teams, including creative and media, to ensure that strategies are effectively translated into actionable and measurable marketing campaigns.
• Stay abreast of emerging trends and technologies in media, advertising, and related fields to continuously improve and evolve agency strategies.
• Serve as a touchpoint with clients, presenting recommendations and adjustments to strategies and concepts.
• Mentor and guide junior strategists and planners, fostering a collaborative team environment that encourages innovation and excellence.